Book Post 52: 25 Nov – 17 Dec 2019
Book Post 52 includes some of the titles received in the past few weeks.
17 Dec 2019

On the morning of 11 November 2019, Christine Cornet, Attachée Débat d’Idées et Livre, Institut français India/Embassy of France, invited a few of us Indian publishing professionals to address the visiting delegation. The aim was to give the French visitors a bird’s eye-view of the Indian book market with specific aspects highlighted such as regional language publishing, literary prizes, and literature festivals.
I had been invited to address the gathering on the publishing market of India. I chose to dwell on the characteristics of the publishing market in India along with some important points to consider from the point of view of the French publishers.
In March 2020, India will be the “Guest of Honour” at the Paris Book Fair and in January 2022 France will be the “Guest of Honour” at the New Delhi World Book Fair. This reciprocal invitation for this collaboration was announced during the official visit of President E. Macron in India in March 2018 when he met Prime Minister N. Modi. As a run up to this event, the French Book Office invited a delegation of journalists and cultural experts to visit India and meet publishing professionals. As a run up to this event, the French Book Office invited a delegation of journalists and cultural experts to visit India and meet publishing professionals. The delegation consisted of journalists and cultural experts: Eve Charrin (Marianne and Books), Gladys Marivat (LiRE magazine), Lorraine Rossignol (Télérama), Sophie Landrin (Le Monde correspondent for India and South Asia — Pakistan, Bangladesh, Nepal, Bhutan, Sri Lanka, Maldives), Catherine Fruchon (Radio France Internationale and editor-in-chief/ host of the show Littérature Sans Frontières ), Christian Longchamp ( Artistic advisor and playwright, and co-programmer of the annual multidisciplinary festival ARSMONDO, Opéra national du Rhin, Strasbourg), Sébastien Fresneau ( VP Book and Entertainment Events at Reed Exhibitions France and General Manager of Livre Paris, the Paris Book Fair) and Néguine Mohsseni ( Press Attachée, Institut Français, Paris).

Here are some of the salient points of the roundtable.
Indian Book Market
India is geographically deemed as a sub-continent. It is large. Politically it is a federal structure with a centre and state governments. The population is over 1.3 billion people. 22 languages are recognised officially by the Constitution of India and English is not one of them; instead it is the lingua franca. Interestingly language spoken changes ever so slightly every 20 kms, making it impossible to consider India as a homogenous book market as there are so many languages and scripts to consider.
The Indian publishing industry consists of multiple players. There are publishing agencies like the National Book Trust and the Sahitya Akademi (the organisation for literature) that were established by the government, soon after Independence in 1947. Apart from these the well-known multi-national players exists and a number of independent publishers. Of late the self-publishing market is a growing segment that has resulted in a lot of people getting their works published and new vendors are being established.
Bookselling happens through brick-and-mortar stores as well as online such as Amazon and Flipkart. Online retail allows many customers/readers to access books from Tier 2 and 3 towns which was not possible earlier. According to Nielsen BookScan, the estimated value of the Indian book industry is approximately US$6.3 billion. It has been more or less at this position since the last Nielsen report of 2015. This is for various factors, most immediate being – GST (July 2016) and demonetisation (Nov 2017). Despite this the book market in India is undoubtedly growing and there is a book hunger. Again this is for multiple reasons, some of them being that more than 60% of the Indian population is under 35 years age, making it young, mostly literate[1] or still studying, so in need of text/books. The K-12 segment constitutes the largest segment of the Indian book market as 50% of the population is below the age of 25 years old. The next segment of interest would be the trade list that consists of MBS (Mind, Body, Spirit) children’s literature, women writing, literary fiction, general fiction (mythology, historical fiction, fantasy, romance, commercial fiction etc.) narrative nonfiction (history, biographies, commentaries, memoirs etc.), cookery books etc. The children’s literature market cannot be ignored for in the past decade it has grown phenomenally. This is not just for the school textbook market but for leisure reading. Some of the factors contributing to its growth have been the presence of school book fairs, literary weeks in schools and writing retreats for budding authors, initiatives started by Scholastic India and now adopted by many other players. Also the insistence of many schools to include supplementary readers and/or books for leisure reading alongside the prescribed curriculum. Also, ten years ago, one of the most popular book festivals for children called Bookaroo was established. Since then it has spread not only to other parts of the country but overseas too. The reading public in this country is growing and this is obvious by the rapid rise of piracy with many of the print editions available at vendors holding large piles of poorly published editions to sell at crossroads and temporary stalls seen on pavements.
Book fairs are very popular too. Unlike some of the international book fairs where the focus is also selling of rights, most fairs in India function as retail outlets. A book fair becomes an occasion for customers to throng the stalls buying their supply of books. The customer profile could vary from individuals, families to institutions browsing looking for titles amongst the front and backlists and often scrummaging through at the remaindered/second-hand bookstalls too. The biggest of these is the New Delhi World Book Fair but then there are many regional book fairs organised too.
A major contributing factor to the book hunger in this country has been the extraordinary growth in popularity of literature festivals beginning with the mother of them all – “Jaipur Literature Festival”. It is organised over a period of five days in January and has many parallel sessions with domestic and international speakers. This model has been emulated across the country with versions of it springing up. Apparently more than 80% of the half million visitors that visit JLF are below the age of 29 years old. This demographic seems to be more or less consistent for other litfests in the country with more and more of the young visible in the audience.
Advancements in digital technology have enabled readers/writers to access books from overseas, participate in online discussion groups, access literature on their phones/pen drives/ebook readers etc. And those that like reading the ebook, then purchase the print copy too. Increasingly it is happening in many scripts.
An indication of the robustness of the publishing are also the increasing number of business conclaves. Four of the prominent ones are the CEOSpeak Over Chairman’s Breakfast organised jointly by the National Book Trust and FICCI (Federation of Indian Chamber of Commerce), PubliCon organised by FICCI, Jaipur Book Mark organised by Jaipur Literature Festival and Jumpstart organised by the German Book Office.
Apart from this there are many literary prizes, including specific ones focused on children’s writing, women’s writing, fiction, debut authors, translations etc that have been launched. Some are very lucrative, even awarding the translator, handsomely.
All said and done, the Indian book market is really many markets within a market!
French Book Market
The French book market is smaller but equally robust. Some of the key characteristics are its Fixed Book Pricing, its protection of the brick-and-mortar stores from online players like Amazon and the prominent book fairs like Paris Book Fair. Also publishing translations of World Literature into French.

Indo-French collaboration
The French Book Office’s presence in India has helped foster Indo-French collaborations in the book industry. From sponsoring visits of Indian publishing professionals to France for specific book-related events and vice versa to actively promotes translations and publications of French authors into Indian regional languages under the aegis of the Tagore Publication Assistance Programme (PAP Tagore). French books translated in 2018: 75 titles including 1/3 supported by the Embassy of France. In addition to this the French Institute recently established the Romain Rolland Prize that translates French literature into a regional language. Apart from this consistent soft diplomatic initiative with the active cross-pollination of literature and cultures, the Institut Francais in New Delhi, now facilitated the crossed invitation from the governments of France and India regarding the book fairs. India is the guest of honour at Paris Book Fair 2020 and France will be at the New Delhi World Book Fair in 2022.
A great literary feast awaits the literary communities in
both nations!
[1] According to the Census of India, the definition of “literate” in India is that person who can sign their name.
17 December 2019

Dipankar Mukherjee is the Founder & Director of Readomania, an independent publishing house based in India. Under his stewardship, the house has produced more than 80 books in five years of its existence. Dipankar holds an MBA degree from IIT Madras and has been a management consultant in his professional avatar, working in organisations like IBM and Ernst & Young. Apart from publishing his business interests include a consumer electrical products brand, Aeronova and literary resort, Faraway Renz. He loves traveling and can be found playing with his daughter, if not at work.
An entrepreneur starts with a dream. Mine was, and is, to build a company that is known for creating and curating good content. Readomania was, and is, a manifestation of that dream. There is a lot more content waiting to be discovered. There are a lot of stories that need to be told. We want to be a part of this ecosystem that takes this content, and the stories to a wide audience.
2. What attracted you to publishing?
A publishing house plays a very important role in the society. It can drive narratives, influence points-of-view, and be a catalyst for change. This is what makes publishing a perfect choice for someone who wants to bring out a change for good. I aspire to take Readomania to a position where it can do this effectively, along with being a profitable, sustainable venture.
3. What is the focus of your publishing programme? How many titles have you published so far?
We started in September 2014 and our annual publishing list was streamlined from 2016 onwards. We have published 80 odd titles since 2014. As of now, we publish about 18–24 titles a year. Our list includes literary, midlist, and commercial fiction across multiple genres, short stories, poetry, non-fiction, and children’s fiction. The current focus of our publishing programme is diversity in content. We want to bring in as many flavours as possible. We are delving into mythology retelling, historical fiction, period drama, crime, thriller, romance, short stories, poetry, children’s fiction, humour etc.
4. How do you decide what to publish? Do you commission books or select manuscripts from unsolicited submissions? Or do you look at what agents supply?
Publishing a book is like making a movie, it is not possible to accurately predict how will the audience—reader in this case—react. Though the uncertainty is less for books.
Selection is based on a potent mix of analysis, instincts, and market trends. Analysis focuses on the content, market trends on the genre and competition. Instincts are hard to define but is based on experience, author interaction, and a bit of in-built bias.
We still don’t have fat budgets for commissioning books, so that has still not started. We do, however, discuss projects and potential books with our existing authors and take them forward. Manuscript selections also happen from unsolicited submissions and those that come through agents.
5. Do you think there is an appetite for print books or is the preference for digital books increasing? What are your comments on the digital versus print debate?
Print is winning this debate by a significant margin. I don’t think this will change much in the near future. There will definitely be better adoption of digital formats (text and audio) but that may not dent the market for print books.
Device fatigue is setting in. People want to stop looking at the blue screen. As the awareness for this increases, I feel print books will take up the gap left by some of these devices. However, this may not happen for first time readers. Many of them may directly start reading on a device.
6. Do you look at translations too? If so how does the translations programme operate?
We want to look at translations as well. But we have not started as yet.
7. What is your average day like?
I wake up in a room full of books and start reading with a cup of coffee next to me. I then go to a nice bistro, eat some nice food and drink coffee and read more. I then go to a nice park, sit below a tree, read some more and drink some nice chai from the local fellow, until it’s time to go back home. Back there, I sit next to my window and read, until I fall asleep.
Well, I can always dream about this kind of a life. Reality though is a little different. My regular schedule includes sales and collection follow ups, editorial discussions, an hour on social media, an hour on online reading, marketing discussions, and author discussions.
8. How do you distribute books? Via online retail or brick and mortar stores? Why did you start an online store on your website? Isn’t that rather unusual for an indie publisher?
Distribution has been strong for us, at least amongst indie publishers. I think we have done this well. We distribute through all possible modes. For brick and mortar stores, we work with the regular distributors like IBD, Prakash, Variety and Jaico. In addition, we directly sell on Amazon, are represented on Flipkart and as you mentioned sell through our website as well. Our own website is also a very big channel for sales. Since we are very active on social media, it is easy to drive sales through our own website.
9. What is the kind of publicity you invest in? Do book launches help you sell books?
Publicity is a nemesis for indie publishers. The ROI on publicity is questionable and hence we are careful treading this path. We use a lot of online resources, bloggers’ community, and outreach for marketing. We do work with the stores and on Amazon. We still have some work to do in PR and co-branding concepts. However, we keep trying out different methods of communication and branding for books. Some work, some don’t.
As for book launches, in my opinion they do not recover the investment made and are a drag on our resources. A book launch, or any event for that matter, works well only when there is a good PR angle.
10. What are your thoughts about the Indian book industry? Is it growing or not? What are the pain points if any? What makes this book market stand apart from the others?
Deciphering the Indian book industry is quite a challenge, especially the trade book segment. There is growth. However, that growth may not be real. Many systemic issues lead to this problem. First amongst them is the concept of Sale-Or-Return. How does one explain growth when returns can potentially come after the financial year is closed? Does one go back and revise growth figures?
However, there are a lot of positives that do point to the growth-story. Many more titles are coming up, online sales are strong, and sentiments are good.
As far as pain-points are concerned, there are a select few that I would like to mention, both on cost side and revenue side. On cost side we have GST, payment terms that publishers have with distributors and distribution margins as major issues. The cost pressures have significantly increased. On the revenue side, I think there is over-supply of books. If I may say, India is now a land of more writers than readers. This coupled with shrinking shelf space makes it difficult to reach out to the readers. The power may be shifting away from publishers to distributors or platforms like Amazon, especially since distributors and platforms are now operating as monopolies.
11. What are the changes you have seen in publishing since you began Readomania? What are the genres that sell the most amongst your readers/customers and do you think these align with the more popular buying sentiments amongst Indian readers?
Since our inception, quite a few things have changed. I have seen the self-publishing industry grow significantly over the years. There has been a good growth in new genres like true-crime, celebrity-autobiographies, bureaucrat narratives. Growth in the regional language publishing and demand for translations also is a positive change. For publishers, a big revenue stream has opened up through rise in book-to-screen deals. However, there has been a fall in per-title print runs. I also feel there is now an overload of marketing content for readers and a big boom in book-marketers who promise the moon but not sales.
Popular genres for us include mythology, historical fiction, non-fiction, and light reads. I think the market too would have a similar trend.
12. What are your future plans for Readomania?
We are just five years old and we have many miles more to go. Readomania aspires to be one of the top five publishing brands in the country with a strong list, a few international awards in our kitty, and be the publisher of choice for authors and readers.
13 December 2019




2019 is proving to be a year of debut writing. Perhaps it is also an indication of the disruption that digital technology has made of print publishing. It is becoming more and more expensive to publish and if the advance against royalties is also included for publishing established names, then the unit cost of printing a book escalates. Perhaps this is one of the reasons why 2019 has been the year of debuts. Presumably publishers feel that the ROI on a debut author can be easily absorbed in their P/L sheets. Who knows?! Fact is, extraordinary amounts of literature across the globe by debut writers has been published in the past year. Some of it is stupendous. Three worth highlighting in this blog post are: Varun Thomas Mathew’s The Black Dwarves of the Good Little Bay , Nana Oforiatta Ayim’s The God Child and Rehana Munir’s Paper Moon. Three very distinct voices. Three distinct stories. All three debut writers who will shine in the future.
Varun Thomas Mathew is a lawyer by profession but has written a dystopic novel set in the near future where all humanity in India seems to be concentrated in a towering structure called Bombadrome. It is inhabited by people who have no memory and hence no sense of history. They have no recollection if this place was once called Bom Bahia or Bombay or Mumbai. It is a colony where there are specific functions allocated to each section. Occupiers of each section are identified by their uniform. Every task, evey person has a specific role that is designated by the powers that be and there seems to be no existence of free will. It is a “memoir” being written by a former bureaucrat called Convent Godse. The Black Dwarves are manual scavengers who resorted to splashing buckets of filth on to walls to create “arresting art”. Thus capturing the imagination of the media. But the black dwarves are like multiple versions of the real-life Banksy. Despite the Police Commissioner claiming to have arrested the Black Dwarves, a movement arose that could not be ignored. Like this there are many instances in the immediate past that Convent Godse has witnessed and finally opts to write them down. Another one is of the flautist who would stand at the Gateway of India playing tunes that “made passers-by of different religions fall in love” — love jihad. Convent Godse seems to retain a sense of perspective and sanity as he chooses to stay outside the boundary walls of Bombadrome. One of the people incarcerated in the medical quadrant who is a witness to the current chief minister’s past atrocities and the day the politician gains power, the witness “loses his mind” and is taken away. This is a sharply told tale that despite being set in the near future is horribly close to present realities. It is a powerful debut for sometimes fiction thinly masks the truth. Read it. Perhaps one day Man Booker Prize winner Paul Beatty and Varun Thomas Mathew can be encouraged to have a heart to heart talk about the literature they make and what propels them to write these extraordinary stories.
Nana Oforiatta Ayim is a Ghanaian writer, art historian and filmmaker whose debut novel is The God Child. It is about Ghanian expatriate Maya who is brought up in Germany and England. Later she is joined by her cousin from her mother’s side, Kojo. Maya’s mother belongs to a Ghanian royal family and is fairly regal in her ways. The children are close. So when Kojo is bullied, Maya is a witness and his confidante. Later as an adult she visits Kojo in Accra where he is trying to put together a museum that will revive their past royal glory. He is working very hard to put it together but tragedy strikes. Once again, Maya is a mute witness to a dream shattering. As with most debut novels, there is always a strong autobiographical element. The God Child is no different with Kojo’s drive to establish a museum in Accra is closely aligned to Ayim’s project of establishing an open-source encyclopedia of African history. Ayim’s fascination with art history resulted in her being the curator of the African pavilion at this year’s Venice Biennale. As with the link to the lecture posted below, Ayim’s debut novel is preoccupied with the different ways of seeing. The protagonist of the novel is equally at ease in Germany, England and Ghana but Maya is constantly made to feel an outsider. The insidious racism that exists in society is horrendous. Kojo and she bear the brunt of it. Ayim has an unabashed critical filmmaker’s lens to talk about society across three lands — Germany, UK and Ghana. The clash of cultures and the insidious and deep seated racism which continues to persist in the poshest of places. Also the complete unacceptance of these so-called developed nations to accept the stories of children from Ghana, simply because they are black and speak of being descendants of kings and living in palaces. It is to the white world a myth that the blacks weave. The writer shares unpleasant truths which will not go down well in the polite world which speaks constantly of diversity and inclusivity but when it comes to practice what they preach is unable to truly accept wholeheartedly how difficult it is to embrace differences. I also like the surety with which the author writes in three languages — English, German and the African dialect, Twi, without necessarily explaining it immediately or contextualising it. It is much like the French used by Wodehouse in his novels. You either know it or don’t, so most readers learned to skip those passages and yet enjoyed the storytelling. Same here. As she says in this TED Talk that she has the power to define her own narrative — “We deserve to be in this place“. It shows a calm and confident writer who has been dissed in the early reviews for writing a “promising but uneven novel” — which it is not. Far from it. Read it for yourself. Unsurprisingly, Ayim has dedicated her novel to John Berger.
The last debut novel under discussion is Rehana Munir’s fabulous Paper Moon. It is about Fiza inheritance from her absent father stipulating that she run a bookstore. Well, she is left a lump sum of money to do whatever she likes but he would love it if she made his dream of running a bookshop come true. This is an idea that she too has been secretly nursing but once the possibilities exist she quickly swings into action. Practically overnight from a quiet, good college girl who listens to whatever her mother, an ex-Jazz singer has to say, Fiza becomes a businesswoman. She sets up a bookshop in a old Bandra mansion. It is named after the popular Jazz song, “It’s Only a Paper Moon“. It is an enterprise that is thrilling, allows for a variety of visitors to troop in, it is a peek into the bookselling trade and getting books on consignment from the distributors etc. More than that it gives her the opportunity to introspect her own life, her relationships with her ex-boyfriend, Dhruv and the mysterious stranger who frequents her store, to the wide network ( safety net) of well-wishers. Paper Moon is written in a beautifully restrained manner making it hard to believe that this is a debut voice. The characters are so well etched. The plot moves at a controlled pace. There seem to be no awkward edges in the storytelling or clunky pieces in the plot. What is truly refreshing is the confidence with which Rehana Munir presents life in Mumbai and Goa for what it is — with its diversity, the ease with which everyone is comfortable with each other’s beliefs and practices. There are no apologies or fear presented. It is normal life. This despite her belonging to a generation that may have not witnessed the World Wars or the horrific aftermath of Indian Independence — the communal riots which accompanied the partition of the subcontinent. But while “contemplating the post 9/11 world… . Babri Masjid happened, dividing Fiza’s city forever. Not there was the gore and gloom of Gujarat. Every generation thought of itself as unique. Of negotiating historical events without precedent or the possibility of recurrence. Yet, how was this rapid descent into madness any different from the countless ones that had previously occurred?” This is the undercurrent affecting everyone and yet life carries on. Surprisingly Rehana Munir’s narrative, albeit fiction, affirms that if we see around us, life is different to what is told to us in hegemonic discourses which are increasingly being controlled by politicians. Much like what Hans Rosling laid out in Factfulness. Both are equally hopeful books in an otherwise depressingly dystopic age. Rehana Munir’s Paper Moon is a story that deserves to be converted to film without compromising on the story at all in the screen adapatation. It must run as is. Paper Moon leaves such a happy space in one’s mind of hope and joy for the future. And it is not a book I would classify as Up lit. It is good old-fashioned storytelling. Share it widely. Give it the love it deserves. Gift it happily.
7 December 2019
The publisher, Stefan Tobler, very kindly sent a reading copy of the award-winning Love that I read in one fell swoop. I could not put it down. It is set in the space of one night when a mother comes home tired after work and her nine-year-old son cannot help but wonder how his mother intends on celebrating his birthday the day after. Instead curiously enough mother and son wander away from their home and end up drifting through the night separately with their own adventures to tell. Here are edited excerpts of my letter to Stefan Tobler written in a dreamlike state upon finishing the novella. Read on.
Dear Stefan,
Thank you for sharing the extraordinarily novella, Love. I read it in one fell swoop. Love was impossible to put down. There is something so remarkably restrained about Hanne Ørstavik’s writing. It defies imagination that the love between a single mother and her soon-to-be nine year old son can be so complicated but it is just that, isn’t it — complicated? Hanne gets into the mind spaces of the two characters in a way that is extraordinary for whatever they are thinking about — the mother about finding love and companionship with another man and the son weaving a simple dream about a birthday cake. Hanne captures their dreams so well. Their inner thoughts. A small detail shared at the beginning of the story is that the mother is preparing a meal for her son. She is caring. Yet one cannot help wonder after the story is over “is she?” More so how can a mother, however tired she is, forget to check in upon her son and tuck him into bed? If she had then the story would not have progressed in the manner that it did. And then the reader is immediately forced to correct the harsh judgment of the mother’s character for it is uncalled for. The mother too is entitled to her me-time. As for the boy, he does have quite an adventure. It is like a small adventure tale for children as found in classic children’s literature tucked into a grown-up tale. So while the story about the child is being told it is like a good old-fashioned story with details about his dreams; it is so expertly told that it shakes the reader when the passages about his mother are slipped in. I do not know even know when the merging of the two adventures begins in the text. It is so smoooooooooooth! What I found incredible was how the arrangement of the text echoes real feelings of a mother and child. There is an interweaving of text while layering the emotions. After a while the two narratives merge into one not necessarily as a literary technique but the effortless merging of the two experiences in the same time but different places is quite extraordinary. Perhaps it is a feat of the fabulous translation by Martin Aitken. He is able to make it an easy read that at times in the destination language. At times one forgets that this is a translation that is being read and not an original work in English. If there are any interviews with him regarding the translation or any between the writer and translator, please let me know. I have not come across as any with specific reference to Love. I only found readings that they did together at NBA finals. What I would be curious to know is if Martin Aitken’s experience as Karl Knausgaard’s translator have had any bearing upon his translation of such a feminine novel. It is that particular intersection as a translator and deliverer of a writer’s fiction that I would be truly interested in knowing about? Also does gender really matter in the manner of writing and how does a translator make these nuances available or does he just focus on the task at hand? Ultimately the translator has to be given much credit too for creating such an extraordinary translation…and for me that is simply defined by the readability factor combined with the retaining all the particular cultural details that exist in the original text. I did find his Asymptote interview which is brilliant but does not answer any of the questions I have. I would like to hear/read a conversation between the writer and translator. I truly think it is needed. There are so many intersections that can emerge from this conversation apart from the 2-decade gap between the publication of the original story and the translation. More so when Indian literary prizes that recognise translations have a cap on the year of original publication and the translation into English. Originally one of the literary prize managements had insisted upon it being not more than three years since the original publication in a regional language. But under advice from publishers this year the rule had been extended to seven years but in all likelihood it would soon revert to three years as no one in the management could understand why translations took so long! To my mind the observation was so wrong as it was a) naive b) it was symptomatic of the neural translation age and the awkward machine translations available in real time and ultimately c) what would the organising committee have to say about books similar to Love that were published in India after a very long gap from the original publication?
Thank you for sharing such a beauty, Stefan!
Warmly,
JAYA

Jaipur BookMark is a critical component of Jaipur Literature Festival . The tag line for JBM is “where books mean business”. It is certainly one of the largest literary festivals organised globally and has developed a brand identity that is synonymous with fascinating conversations and emergence of new ideas. It is inevitable that Jaipur BookMark was established as an independent B2B platform while being closely aligned to Jaipur Literature Festival. It makes perfect sense to capitalise upon this fantastic congregation of publishing professionals at the literature festival enabling a cross pollination of experiences and perhaps new synergies developing. It is also attaining critical significance in the global publishing calendar for Jaipur BookMark is held approximately four months after the Frankfurt Book Fair, which is the mecca of rights sales. Shifting the base from Europe to Asia, to a significant book market such as India, enables publishing professionals to review their conversations of Frankfurt as well as explore new ideas before buckling down for the next few months and working on their lists.

So far there have been six editions of Jaipur BookMark consisting of more or less the same format. It is a mix of panel discussions, business panels and focused group discussions. There are plenty of networking opportunities worked into the programming. For instance, the event begins on the eve of the main literature festival enabling participants to have key conversations without any distractions on the business of publishing. There are plenty of coffee breaks and a longish lunch enabling conversations to happen unhurriedly. The weather is good. The winter sun is perfect. There is a crispness in the air that is welcome. The impeccable hospitality arrangements enable speakers and participants to mingle, sit at various tables and chat leisurely. Emphasising these aspects of the interactions is as important as the business angle of the conclave. As Jeremy Trevathan, Publisher, Macmillan says “From the evidence before me in Jaipur the Indian book publishing scene is obviously developing rapidly and the JBM was a perfect snapshot of the diverse challenges and exciting opportunities this affords. Whether it was a panel on diverse retail models or the commercial health of conglomerate publishing versus independents the discussion was lively, engaged and, yes, thrilling. “

The Jaipur BookMark management ensures that there is a crackling good mix of professionals. The impressive 2019 edition had:
In fact the keynote address for the 2019 edition was given by Juergen Boos, President and CEO, Frankfurt Book Fair on “Freedom to publish“. He referred to JBM and JLF as “confluence of cultures” and after expressing his concern about the growing threats on freedom of speech and expression around the world, he urged those publishers present in the audience who “As discoverers and disseminators of ideas and free thought, we, as a community, have a greater responsibility to uphold freedom of expression. At the same time, we cannot withhold our criticism of its misuse.”

All the discussions are fascinating. On the third day of the 2019 business conclave, Friday 25 Jan 2019, I moderated a session on “Indies vs Giants”. The scope of the discussion was: “Independent publishers with lower overheads are finding their niche position in the publishing industry around the world, even as publishing giants are consolidating their positions. This session talks about creative risk taking and the tools brave, new publishers adopt.” The panellists were publishers Vera Michalski-Hoffman (Libella group), Karthika VK ( Westland/Amazon), Jeremy Trevathan (Macmillan), and Anna Solding (Midnight Sun Publishing). Vera Michalski-Hoffman also delivered the keynote address. Born in Basel, Switzerland, in a family with Swiss, Russian and Austrian roots, Vera Michalski-Hoffmann spent her childhood in France, studied in Spain and has a degree in Political Science from the Graduate institute of International Studies in Geneva. She established a foundation named after her late husband, The Jan Michalski Foundation for Literature and Writing to actively support literary activities in different countries. She is now the publisher of the Libella group that comprises the following imprints: In France: Buchet/Chastel, Phébus, Le temps apprivoisé, les Cahiers dessinés, Libretto. In Switzerland: Noir sur Blanc, with a new line called Notabilia, Editions Favre. And in Poland: Oficyna Literacka Noir sur Blanc. She also acquired The Polish Bookshop in Paris. Her keynote address was a fascinating account of the emergence of the Libella group and its publishing history, including some of its A&M. Jaipur BookMark offers such opportunities that are to be treasured.

The panel discussions are varied and interesting such as this one on children’s literature: “Writing for Children, Writing as Children”. The panelists included Anoushka Sabnis, Maja Lunde, Paro Anand and Rohini Chowdhury in conversation with Manisha Chaudhry.
JBM has various components such as platforms to present unpublished manuscripts iWrite where book deals can be signed. It is a platform where authors have been known to find literary agents too.

The Jaipur BookMark 2020 edition promises to be equally, if not more, exciting for while it offers many spaces for established professionals to meet, it also enables new and emerging authors to participate.
Registerations for Jaipur BookMark are open now. Follow this link.

Key dates:
Jaipur BookMark: 22ND – 25TH JANUARY, 2020
Jaipur Literature Festival: 23 – 27 JANUARY 2020

The list of confirmed speakers for JBM 2020 are:
Go for it all aspiring authors and established publishing professionals. You will not regret attending this business mixer. It is utterly brilliant!
25 Nov 2019