Book Post 41 includes some of the titles received in the past few weeks. Wherever available Amazon’s Kindle widget has been embedded in the blog post. It will allow you to browse through the book before you decide to buy it.
22 July 2019
My monthly column, Literati, in the Hindu Literary Review was published online ( 6 June 2015) and will be in print ( 7 June 2015). Here is the url http://www.thehindu.com/books/literary-review/a-look-at-the-world-of-books-publishing-and-writers/article7286177.ece. I am also c&p the text below.
Reading two travelogues about Afghanistan in the 1920s — when the reformist King Amanullah tried to steer his country towards modernity by encouraging education for girls — is an enriching experience. Both Desh Bideshe by Syed Mujtaba Ali (translated from Bengali as In a Land Far from Home: A Bengali in Afghanistan by Nazes Afroz, Speaking Tiger Books) and All the Roads are Open: The Afghan Journey by Annermarie Schwarzenbach (translated from German by Isabel Fargo Cole, Seagull Books) offer an absorbing account of Afghan society. The writers had access across various strata of society; a privilege they did not abuse but handled with dignity.
Texts translated competently into the destination language give the reader an intimate
access to a new culture. Many of the new translations are usually in English — a language of socio-political, economic and legal importance. Even literary prizes recognise the significance. For instance, Hungarian writer László Krasznahorkai won the 2015 Man Booker International Prize, which is awarded once in two years. Lauding his translators — George Szirtes and Ottilie Mulzet — Krasznahorkai said, “In each language, the relationship is different.” He uses unusually long sentences and admits, “The task was to somehow find a new Krasznahorkai English”. He continues, “In China once, I was speaking at a university about my books and said that, unfortunately, you couldn’t read them there, and someone in the audience put their hand up and said that there was a translation of Satantango on the net that had been done chapter by chapter by people who loved it. Of course, I was delighted.” (http://bit.ly/1Kx4R1g )
Readers matter
At BookExpo America 2015, New York, Michael Bhasker, Publishing Director, Canelo Digital Publishing said, “Readers are the power brokers who matter most. Readers are the primary filters.” This is immediately discernible on social media platforms — extraordinarily powerful in disseminating information, raising profiles of authors, creating individual brands rapidly circumventing geo-political boundaries, transcending linguistic hurdles and straddling diverse cultures. According to Kannan Sundaram, Publisher, Kalachuvadu, “Indian language writers are as good as or often better than their contemporaries writing in English. Often they are not proficient in English and savvy in handling social media, limiting their exposure on the national and international stage and media. I represent many such writers in Tamil like Salma and Perumal Murugan and have managed to get many of their works published in English, Indian and world languages.”
‘[email protected]’, a report by BCG and IAMAI, forecasts India becoming a $200 billion Internet economy by 2018. The use of vernacular content online is estimated to increase from 45 per cent in 2013 to more than 60 per cent in 2018. (http://bit.ly/1Kx9ZCv). Osama Manzar, Founder, Digital Empowerment Foundation says, “The Internet is English centric by its invention, character and culture. It has been growing virally and openly because it is brutally democratic and open. Yet, it is highly driven through the medium of writing as means of participation, a challenge for Indians who are more at ease with oral communication than written. Plus, they are fascinated by English as a language. More so, responsiveness and real-time dynamism of various applications is making people join the Internet even if they don’t know the language of prevailing practices. And because of multi-diversity oriented people joining the Internet, application providers are turning their apps and web multilingual to grab the eyeballs of people and their active participation.”
Writer and technologist Anshumani Ruddra asks pointedly, “If India is to hit 550 Million Internet users by 2018, where are the vernacular apps for more than 350 million (non-English speaking) users?” (http://bit.ly/1Kxa4Gx ) Venkatesh Hariharan, Director, Alchemy Business Solutions LLP, adds “the time is right for Indian language computing using Unicode, especially since the government of India is actively promoting e-governance”.
A constructive engagement across linguistic and cultural boundaries is essential. An international funder once told me supporting writers is a cost-effective way of fostering international bilateral relations. It is easier, in the long run, to negotiate business partnerships as the two nations would already be familiar with each other culturally via literary cross-pollination programmes.
EXCLUSIVE: OxyGene Films (U.K.) has announced a film project based on Tabish Khair’s recent novel, How to Fight Islamist Terror from the Missionary Position. Details of the Danish-British collaboration, with possible Bollywood connections, are to be announced later.
13 June 2015
(My monthly column, Literati, in the Hindu Literary Review was published online ( 5 July 2014) and in print ( 6 July 2014). Here is the url http://www.thehindu.com/books/literary-review/literati/article6180413.ece . I am also c&p the text below. )
In 1826, Henry Carey employed 30 presses to print editions of Lord Byron’s Don Juan in 36 hours to capitalize on the demand, and to maximize profits in a small window of opportunity before the pirates struck with cheaper editions. With the Industrial revolution in the nineteenth century new printing techniques meant works could be printed much faster than on traditional hand presses. Mass production implied cheaper editions. It also catered to a growing demand (albeit uneven) with rising literacy and disposable income. According to Michael Bhasker in his brilliantly insightful and award-winning book, The Content Machine “at no point is publishing separable from the technological potential of its position”.
This could be applicable to the ongoing ugly spat between Amazon and publishers in different territories. In USA, Amazon is renegotiating its ebook deal with Hachette Book Group, New York, seeking better terms. In UK publishers are up in arms against the retail giant since it has asked publishers (among other demands) to give it the right to publish out-of-stock books using print-on-demand (POD). In Germany, the German Publishers’ and Booksellers’ Association has filed an antitrust complaint against the US giant claiming that Amazon’s aim is to negotiate bigger price cuts on the purchase of e-books which the association put at up to 50 percent. Last week the French Parliament voted unanimously in favour of a new law nicknamed “The Anti-Amazon Law”. According to Melville House blog “the new law forbids the combination of free shipping and a 5% discount on online book sales, meaning that sites like Amazon cannot offer consumers free delivery as a way to undercut independent bookshops, and it drastically curtails the kind of discount packages Amazon can attempt.” In the publishing industry income generation comes from selling of content in various formats, using different frames and licensing to territories across the world.
There are some schools of thought that view a book as providing a “reading service”, with content that can easily be stripped and repackaged in smaller morsels for distribution on various platforms, catering conveniently to myriad reading sensibilities, at the right price point for the customer. Online retailers specialize in selling printed and ebooks. Amazon began its successful online retail business selling books. It slowly built its business to include self-publishing (KDP), cloud hosting services (Amazon EC2) and now the Amazon Fire Phone. Another data collection and mining online giant, Google announced its decision to invest US$1b on a fleet of satellites to extend Internet access to regions where it is impossible to lay cables. (In June, Google invested $500 million in buying SkyBox.) In India Flipkart announced the launch of its maiden tablet— Flipkart Digiflip Pro XT 712. With the proliferation of electronic devices I would not be surprised to learn if the current contracts signed with publishers will be renegotiated by online retailers to shift from distribution to seeking “universal rights”, in the long run bypassing publishers entirely. Although news reports are buzzing with analysis and speculation about these disputes, details are extremely hard to come by. But it stands to reason, owning copyright to content already being made available on these platforms will negate the need for these service providers to enter into third party negotiations, making them efficient and effective distributors. After all content is the oil of 21st century.
Digital inroads into the industry have shown a voracious appetite for length agnostic readers, especially on smartphones and tablets. Byliner’s briefly successful run was a commendable pioneering effort. In its place other publishers will step in. The first to do so is Deca (www.decastories.com), a collective of award-winning journalists committed to releasing “stories, longform and deeply reported stories” once a month on Kindle. Myra Hvistendahl’s “And the City Swallowed Them” is their inaugural offering. It is an enthralling story about the murder of a Canadian model in Shanghai. If this is the benchmark for readers, then it is a high one for publishers worldwide.
These changes in the English-language space of publishing will have an effect on other languages too. For now Worldreader is making digital books for early readers available on smartphones in Indian languages such as Bengali, Gujarati, Hindi, Marathi, Punjabi and Kannada. Even Harlequin has begun language experiments in India but it is early days. In the not so distant future many more languages will be represented realistically on the internet, using technological innovation to their advantage, garnering new readers and publishing markets too.
5 July 2014
( C) Jaya Bhattacharji Rose
@JBhattacharji
