Marvel Comics Posts

Marvel books

Marvel comics were launched in America in 1939. According to Wikipedia:

Martin Goodman, a pulp magazine publisher who had started with a Western pulp in 1933, was expanding into the emerging—and by then already highly popular—new medium of comic books. Launching his new line from his existing company’s offices at 330 West 42nd Street, New York City, he officially held the titles of editor, managing editor, and business manager, with Abraham Goodman officially listed as publisher.

Timely’s first publication, Marvel Comics #1 (cover dated Oct. 1939), included the first appearance of Carl Burgos’ android superhero the Human Torch, and the first appearances of Bill Everett’s anti-hero Namor the Sub-Mariner, among other features. The issue was a great success, with it and a second printing the following month selling, combined, nearly 900,000 copies. While its contents came from an outside packager, Funnies, Inc., Timely had its own staff in place by the following year. The company’s first true editor, writer-artist Joe Simon, teamed with emerging industry’s notable artist Jack Kirby to create one of the first patriotically themed superhero, Captain America, in Captain America Comics #1 (March 1941). It, too, proved a hit, with sales of nearly one million. Goodman formed Timely Comics, Inc., beginning with comics cover-dated April 1941 or Spring 1941.

While no other Timely character would achieve the success of these three characters, some notable heroes—many of which continue to appear in modern-day retcon appearances and flashbacks—include the Whizzer, Miss America, the Destroyer, the original Vision, and the Angel. Timely also published one of humor cartoonist Basil Wolverton’s best-known features, “Powerhouse Pepper”, as well as a line of children’s funny-animal comics featuring popular characters like Super Rabbit and the duo Ziggy Pig and Silly Seal.

Goodman hired his wife’s cousin, Stanley Lieber, as a general office assistant in 1939. When editor Simon left the company in late 1941, Goodman made Lieber—by then writing pseudonymously as “Stan Lee”—interim editor of the comics line, a position Lee kept for decades except for three years during his military service in World War II. Lee wrote extensively for Timely, contributing to a number of different titles.

Goodman’s business strategy involved having his various magazines and comic books published by a number of corporations all operating out of the same office and with the same staff. One of these shell companies through which Timely Comics was published was named Marvel Comics by at least Marvel Mystery Comics #55 (May 1944). As well, some comics’ covers, such as All Surprise Comics #12 (Winter 1946–47), were labeled “A Marvel Magazine” many years before Goodman would formally adopt the name in 1961.

For nearly eight decades Marvel comics have survived despite financial turbulence, been at the cutting edge of testing new publishing models, experimented in mediums and continued telling stories with superheros that have gripped the imaginations of young and old alike. With the booming popularity of films many of the superheroes came alive on the screen — Iron Man, Superman, Fantastic Four, X-Men, Wolverine, Captain America, and Hulk to name a few. On August 31, 2009, The Walt Disney Company announced a deal to acquire Marvel Comics’ parent corporation, Marvel Entertainment, for $4 billion. As of the start of September 2015, films based on Marvel’s properties represent the highest-grossing U.S. franchise, having grossed over $7.7 billion as part of a worldwide gross of over $18 billion.

Marvel books published by Scholastic, Summer 2017

The last decade has seen the explosion of digital and print mediums and recently of the two experiences coming together. It helps in creating an immersion which is absolute for die-hard fans of the Marvel superheroes. Scholastic, a publishing firm specialising in children’s literature predating the formation of Marvel Comics, has been over the years releasing a range of print products to meet this demand. Take for instance the recently released film Guardians of the Galaxy 2 ( April 2017) where popular actors have done voiceovers for the characters. ( Vin Diesel is the voice for Baby Groot!) Scholastic to coincide with the film published a range of books around the Guardians of Galaxy characters. These include “the movie storybook”, a novel “inspired by the film”, colouring and activity book and a sticker activity book. What is absolutely incredible is how smoothly the publicity team has created a range of successful publishing collateral targetting different age groups of readers. Children are immediately drawn to the books and are kept happily entertained for hours. Along with this a revised hardback edition of Marvel Super Hero Encyclopedia was released. Even though it is priced slightly on the higher side for the local Indian market it has proved to be a bestseller, notching up healthy sales. ( This, despite parents and schools, advising children not to buy such “useless” books!) What is a particularly charming aspect of these stories is that though the super heros are gender-defined and their physical forms are some illustrator’s fantasy of the ideal body shape, the characters appeal is gender neutral. Thankfully, irrespective of the gender of the reader, all children ( and adults) gravitate towards the books. Here is a link posted on Facebook by Seale Ballenger, Publicity Director, Disney Publishing Worldwide ( 29 June 2014) of the legendary Stan Lee speaking about the importance of writing stories for younger readers:

Stan Lee talking about the importance of writing for young readers at ALA 2014

Posted by Seale Ballenger on Saturday, June 28, 2014

Frankly the fascination of these Marvel books is obvious and worth recommending. They keep children happily engaged and away from electronic babysitting while opening up an imaginative world away from their daily routines. It is like going down a worm hole on an adventure with bizarre characters.

27 June 2017

World Book Fair, Delhi, Jan 2017

02 02 , 2017 1 Comment

( The world book fair was held in Delhi between 7-15 January 2017. It was another magnificent show put together by National Book Trust. I wrote about it for Scroll. The article was published on 29 Jan 2017. )

Three discoveries (and some footnotes) about readers and publishers from the World Book Fair

The death of reading has been greatly exaggerated. Yet again.

At first sight, the World Book Fair in Delhi looked like the scene of family holidays, with up to three generations milling around, some pulling suitcases on wheels filled with books. Actually, with the gradual disappearance of bookshops, the WBF has become an annual pilgrimage of sorts for book-buyers. Here are the three trends we discovered in the 2017 edition:

Children are reading, and reading, and reading…

The findings of Scholastic India ‘s Kids & Family Reading Report (KFRR) confirm that parents most frequently turn to book fairs or book clubs to find books for their child, followed by bookshops and libraries. Eight out of ten children cite one of their parents as the person from whom they get ideas about which books to read for fun.

Curiously enough, what parents want in books for their children is often just what the children want too. Despite this being the digital age, six out of ten parents prefer that their children read printed books. This is particularly true for parents of children aged between six and eight. Perhaps surprisingly, a majority of children, 80%, agree: they will always want to read printed books despite the easy availability of ebooks.

The findings of the report were confirmed independently by observing the phenomenal crowds in Hall 14 of the World Book Fair in Delhi in January, where the children’s literature publishers had been placed. These were astounding even on weekday mornings! Over the weekend queues to enter the hall snaked their way round Pragati Maidan to the food court and beyond. Remarkably, everyone was standing patiently.

The pavilions were overflowing with interested customers of all ages. Children scurried around like excited little pixies, flipping through books, making piles, some throwing tantrums with their parents demanding more than the budgets allowed, and many just plonking themselves on the carpets, absorbed in reading, oblivious to the crowds swirling around them.

Their interest was evident even during the packed storytelling sessions with writers like Ruskin Bond, Paro Anand and Prashant Pinge. This is corroborated by Neeraj Jain, Managing Director, Scholastic India, who said, “Using the findings of KFRR we created our stall as a reading zone. The combination of books, events, interactions and dedicated reading zone made it a pleasurable experience.”

Even adults were discovering new titles for their children. For instance, huddled around a shelf displaying Scholastic Teen Voice titles were a bunch of parents and teachers flipping through the books, exclaiming on their perceived difficulty of finding reading material for adolescents. The series in question contains page-turners built around crucial issues that matter to teens – bullying, drinking, technology, nutrition, fitness, goal-setting, depression, dealing with divorce, and responding to prejudice. Added Aparna Sharma, Managing Director, Dorling Kindersley Books: “We found that representatives from school libraries and other education institutions use this event to search out good books and order in bulk.”

And it wasn’t just the children’s publishers. Academic publishers like Oxford University Press had primary school children dragging their parents to browse through the titles, being familiar with the brand from their school textbooks. This held true even for DK books who, for the first time since they began participating in the fair, had a large table laden with books and generous shelf space in the Penguin Random House stall.

Global publishers are more interested in publishing books from India than selling in India

The hall for international participants was thinly populated. Most of the participants seemed to have come for trade discussions. Many of these conversations were taking place on the sidelines or at other events outside the fair ground, since foreign participants, in particular, were daunted by the vast crowds. The launch of the Google Indic Languages cell at FICCI was announced at the CEOs’ breakfast meeting. Another significant announcement came from Jacks Thomas, Director, London Book Fair, where there will be a “Spotlight on India” at the Fair to mark the UK-India Year of Culture in March 2017.

Yet, as an overseas publisher said, “The World Book Fair is exclusively a business-to-consumer fair, quite unlike any they have in Europe”. This marked a significant shift of sorts. In the past the World Book Fair had been known for a range of international publishers, representing diverse cultures, languages and literature, selling their books directly to readers. Even India’s neighbouring countries used to participate in huge numbers, bringing across fine multiple literatures. This was not the case this time. As a result, long-time visitors to the fair were heard lamenting that its soul was missing – it felt as if an era had ended.

But people bought books, a lot of them

Despite the worry about demonetisation impacting sales, brisk business was done, with sales being 25% higher than in 2016, according to back-of-the-envelope estimates.

According to Kumar Samresh, Deputy Director, Publicity, National Book Trust, there were record footfalls at the 2017 edition of the fair, with 4 lakh complimentary multiple entry passes being supplemented 1.9 lakh individual entries based on ticket sales. There was also free entry schoolchildren, senior citizens, and, as usual, VIPs. Rajdeep Mukherjee, VP, Pan Macmillan India confirmed “a 30℅ rise in footfall, mainly led by young adult readers, but it was the Man Booker award winning title like The Sellout which has been a sellout literally!”

The other changes we observed

The rising sale of textbooks and educational aids.
The increasing popularity of books from franchises like Disney, Barbie, and Lego, or from brands like Marvel Comics and Geronimo Stilton.
Older people cautioning youngsters to buy only “relevant” books.
The overwhelming presence of religious publications.
The preponderance of digital technology vendors, primarily in the area of educational publishing.
Print-on-demand books (goodbye, inventories).

( All the images used in the article were taken by me during the fair.)

29 January 2017