Market guide Posts

“The Book: A Cover–to–Cover Exploration of the Most Powerful Object of Our Time” by Keith Houston

Books like The Book by Keith Houton will never go out of fashion. It is an informative history about the book. It is very American in its perspective especially when it comes to the history of printing presses and mass prodcution of books/newspapers. The Book needs to be read in conjunction with other histories of the book, printing, publishing and creation of readers/markets especially in the nineteenth century. A fabulous account of mass production of literature and its impact on the reading public during the Victorian Age is by the historian Eric Hobsbawm. Also, William St. Clair on the reading nation during the Romantic Period. To get a lucid account of the book in the sub-continent it is worth reading The Book in India by B S Kesavan ( NBT India) . Similarly, there may be other specific book histories in different nations/regions. It may be worth putting together a list.

Neverthless, The Book by Keith Houston is a fundamental text for the simple, fascinating and information-packed narrative. Excellent stuff!

7 feb 2022

Book Market Guide of India ( 2018)

I was commissioned by Livres Canada Books to write a report on the Book Market of India for the Canadian publishers. Canada will the Guest of Honour at the Frankfurt Book Fair 2020. It is a report that may be of interest to other publishing professionals too since it gives a bird’s-eye view of the Indian publishing landscape. It is a report with over a 100 footnotes, innumerable links embedded and a directory of contacts — publishers, literary agents, distributors, publishing associations etc. The India Market Guide 2018 may now be downloaded from the Livres Canada Books.

The information gleaned for the market guide was based on extensive research that entailed number of interviews and meetings with the Indian publishing industry professionals. I am grateful to all of them for their support.

17 April 2018 

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