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Vera Michalski-Hoffman’s keynote address at Jaipur Bookmark, 25 Jan 2019

The Jaipur Bookmark is a business conclave held during the Jaipur Literature Festival. In fact it begins a day before the litfest is inuagurated. It is a fantastic space for publishing professionals to congregate from around the world and discuss new trends and share ideas and experiences. On the third day of the conclave, Friday 25 Jan 2019, I moderated a session on “Indies vs Giants”. The scope of the discussion was: “Independent publishers with lower overheads are finding their niche position in the publishing industry around the world, even as publishing giants are consolidating their positions. This session talks about creative risk taking and the tools brave, new publishers adopt.” The panellists were publishers Vera Michalski-Hoffman (Libella group), Karthika VK ( Westland/Amazon), Jeremy Trevathan (Macmillan), and Anna Solding (Midnight Sun Publishing). Vera Michalski-Hoffman also delivered the keynote address and with her kind permission it is reproduced here.

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L-R: Anna Solding, Jaya Bhattacharji Rose, Vera Michalski-Hoffman, Jeremy Trevathan, Karthika VK

Born in Basel, Switzerland, in a family with Swiss, Russian and Austrian roots, Vera Michalski-Hoffmann spent her childhood in France, studied in Spain and has a degree in Political Science from the Graduate institute of International Studies in Geneva. She established a foundation named after her late husband, The Jan Michalski Foundation for Literature and Writing to actively support literary activities in different countries. She is now the publisher of the Libella group that comprises the following imprints: In France: Buchet/Chastel, Phébus, Le temps apprivoisé, les Cahiers dessinés, Libretto. In Switzerland: Noir sur Blanc, with a new line called Notabilia, Editions Favre. And in Poland: Oficyna Literacka Noir sur Blanc. She also acquired The Polish Bookshop in Paris.

Vera Michalski’s tremendous work in supporting literature with the establishment of Libella group and it’s acquisitions of fine independent publishing firms have ultimately benefitted the fine stable of authors as is noticeable with World Editions and it’s recent expansion plans. “The group is unique in its total financial independence and the diversity of its editorial production: French and foreign literature, travel stories, essays, documents, music, ecology, illustrated books and creative hobbies. Priority is given to quality, especially to the quality of writing.”

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I thought that I would focus my speech on the specificities of Libella, being neither a giant nor obviously an Indie so that this case study of an untypical small publishing house evolving into a publishing group publishing in 3 different languages could form a sort of starting point for our discussion.

Let me tell you the story of how this independent group came into existence by a succession of launching new imprints and acquiring existing ones and what fields it covers now, naturally mentioning the Indian or Jaipur connection when appropriate. Forgive me for not respecting a strict chronology for it is a complicated story unfolding in different territories.

The whole story started in 1987 in Switzerland when my husband and I opened les éditions Noir sur Blanc, a niche publisher aiming at bringing mostly Polish and Russian authors to the French-speaking market (France, Belgium, Quebec, Switzerland) and covering both fiction and non-fiction. This was before the fall of the Berlin Wall so not that obvious. Later we covered other fields, like narrative history and published quite a few Jaipur regulars such as William Dalrymple, Giles Milton, or Anthony Sattin. We now bring out as well illustrated books mainly about drawing and photography. A total of over 400 titles.

We soon decided that it was important to publish in Polish as well and opened a Polish branch in 1989 where we started by introducing famous international authors into Poland that were then still unpublished. Charles Bukowski, Henry Miller, Paul Auster, to name just a few. We published Umberto Eco’s novels and brought out detective stories with a travel angle. The likes of Donna Leon, Manuel Vázquez Montalbán, and Andrea Camilleri were unknown then. We have published so far well over 500 books in Polish.

Still in Poland but later, in 2002, Wydawnictwo Literackie, one of the most literary publishing houses founded in 1953 under communist rule and still state owned, came up for sale in the frame of privatization. We stepped in. That magnificent company’s list and backlist never cease to amaze me. Let’s mention just a few names: Margaret Atwood, Jorge Luis Borges, Claudio Magris, Alice Munro, and Orhan Pamuk. Not to mention the best of Polish literature with names such as Olga Tokarczuk, recent winner of the Man booker International,Witold Gombrowicz, or Szcepan Twardoch.

In the year 2000, in Paris, we had acquired Buchet/Chastel, a literary publisher established in 1929, a well-regarded publisher of fiction. This allowed us to touch French literature which we were very keen to do, alongside some significant international authors. Buchet had been the publisher of Malcolm Lowry, Lawrence Durrell, or Henry Miller to mention just a few names. However, in 2000, Buchet /Chastel was well past its glory. People called it “La belle endormie” in reference to the famous tale Sleeping Beauty by Charles Perrault, but remembered the iconic bright orange covers.

It made for a real challenge to bring it back to the forefront of literary life. We hired editors for the different lines we wanted to exist: French literature, world literature, non-fiction. We then took a good look at the impressive backlist and decided what directions we wanted to keep. The founder of Buchet /Chastel, Edmond Buchet was a keen musician and a rather good pianist. He had made friends with a number of famous musicians among them Yehudi Menuhin. He published quite a few books about music. We decided to maintain that line. We opened new fields and started an environmental series. France was then not very receptive to these topics, the field being covered mostly by very politicized books on the verge of pamphlets, on marginal topics. Nobody was focusing on important issues and providing objective material, food for thought so to speak, which we aimed at doing. We decided as well to keep the famous orange covers that people remembered modernizing them by using a different cover paper and different typo. Because we all know that we should not throw out the baby with the bath water! Sometimes there needs to be a sort of continuity. Over the years, we published quite a few Indian writers, in fiction and non-fiction, among them our biggest success was Tarun Tejpal, (The Alchemy of Desire). Our list boasts as well with Aravind Adiga (The White Tiger), Suketu Mehta, Rana Dasgupta, Gurcharan Das, Pankaj Mishra etc.

Shortly before 2000, we had acquired les éditions Phébus, a house founded in 1978, with an excellent reputation especially in foreign literature and stories of great explorers, or rediscovered classics, as Alexandre Dumas’s Le Chevalier de Saint Hermine. Phébus had created a paperback imprint a few years before under the name Libretto, now a very important part of the Libella group.

In 2003 we opened a brand new field, drawing, and started publishing big format soft cover beige albums typeset in a classical elegant way and printed on quality paper under the name Les Cahiers dessinés. The aim was to bring back drawing to its rightful place as one of the important disciplines of art alongside painting or sculpture. We now have more than 100 titles in our backlist and some books sold quite well, like Alberto Giacometti’s Paris Without End.

Photography is represented in the Libella group by 2 imprints: Photosynthèses which was started from scratch in 2013 in Arles, in the south of France, (the first book published in 2014 was Lou Reed’s Rhymes). Every book is considered unique and different formats co-exist in the list. They are printed with the utmost care. Libella acquired editions Robert Delpire, founded in 1951, when the founder chose to retire a few years ago. We are gradually opening the list to new authors while remaining careful not to alter the excellent image the house has enjoyed in the past with famous authors such as Henri Cartier-Bresson, Josef Koudelka, or Robert Franck. Under these new circumstances, we reacted quickly when the gallery adjoining the Delpire office became available. We relabeled it FOLIA, a name that seemed to reconcile book and image, and produce now 5 exhibitions a year showing both our authors’ work and others whose work fits into the concept. The aim is to show photography with a literary angle.

Another line in Libella needs to be mentioned, practical books under the imprint Le Temps apprivoisé, a part of Buchet Chastel when we acquired it. We decided to keep it in spite of a relative distance to the main part of the catalogue and a sector fragilized by the competition with internet sites and cheap books produced by the giants able to have huge print runs.

One recent development is very important to me. In 2016, World Editions joined Libella and we now publish in English a small list of 8 books a year under the motto Voices from around the globe. The office is in Amsterdam. The idea is to help interesting books, often from peripheral languages, to get access to translations and the world market in an age where translations, expensive as they are, tend to stick to mainstream authors and main languages leaving some authors alone.

In between, in 1991, we had intervened in order to prevent the closing of the Polish Bookstore established in Paris since 1833.This very well located shop, then selling mostly books in Polish or translated from Polish. It is now a very active general bookstore. It welcomes any kind of literary event in a part of Paris where books have sadly given way to clothes in spite of the fact that it was home to most publishers until recent years saw a consolidation of the industry bringing about the need for bigger office space that the old district of St. Germain des Prés could not offer. This happened recently as a result of the consolidation in the publishing industry, most small literary publishers had to leave the area to move in with their respective groups often located outside the historical centre of town. The bookstore and the gallery became an important part of our publicity and ensure an improved visibility in Paris.

I believe I gave you the general picture of Libella, a confederation of small almost niche mostly literary publishers, publishing in 3 languages out of offices in Lausanne, Paris, Arles, Warsaw, Krakow, Amsterdam and New York.

In spite of our relatively small size, we have a certain complexity, publish over 300 books a year. So where do we stand? Let our discussion clarify that point.

12 Feb 2019

Of holy men like Rasputin

11 09 , 2017 No Comments

Douglas Smith’s Rasputin is a detailed and a fascinating biography of a holy man who was extremely close to Tsar Nicholas II and Empress Alexandra. It is a slow but satisfying to read for it describes Russia at the turn of the twentieth century, decline of the Russian empire, rise of Lenin and the Bolsheviks etc. Rasputin was also shortlisted for the James Tait Black Prize 2017. Here is an excellent review of the book in The Guardian.

Of all the lines in the book it was a description of him in the opening pages which are gripping since it could be a description of any other holy man in a different time, nation and culture. Read on:

Pokrovskoe was the home of the most notorious Russian of the day, a man who in the spring of 1912 became the focus of a scandal that shook Nicholas’s reign like nothing before. Rumors had been circulating about him for years, but it was then that the tsar’s minists and the politicians of the State Duma, Russia’s legislative assembly, first dared to call him out by name and demand that the palace tell the country who precisely this man was and clarify his relationship to the throne. It was said that this man belonged to a bizarre religious sect that embraced the most wicked forms of sexual perversion, that he was a phony holy man who had duped the emperor and empress into embracing him as their spiritual leader, that he had taken over the Russian Orthodox Church and was bending it to his own immoral designs, that he was a filthy peasant who managed not only to worm his way into the palace, but through deceit and cunning was quickly becoming the true power behind the throne. This man, many were beginning to believe, presented a real danger to the church, to the monarchy, and even to Russia itself. This man was Grigory Yefimovich Rasputin.

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Even before his gruesome murder in a Petrograd cellar in the final days of 1916, Rasputin had become in the eyes of much of the world personification of evil. His wickedness was said to recognize no bounds, just like his sexual drive that could never be sated no matter how many women he took to his bed. A brutish, drunken satyr with the manners of a barnyard animal, Rasputin had the inborn cunning of the Russian peasant and knew how to play the simple man of God when in front of the tsar and tsarita.

Douglas Smith Rasputin Macmillan, London, 2016. Pb. pp. Rs 599

11 Sept 2017

“Alice in Wonderland” continues to inspire readers across the world

18 10 , 2015 No Comments

( My article on Alice in Wonderland has been published in Hindustan Times popular and widely circulated Sunday supplement Brunch on 18 October 2015. It is a generous two-page spread in print with the title “Curiouser And Curiouser”. I am c&p the text from the digital version here. The original url can be viewed at: http://www.hindustantimes.com/brunch/alice-in-wonderland-continues-to-inspire-readers-across-the-world/story-NKnM2TiOACiTMXQXtUI51M.html )

Scottish writer George MacDonald persuaded Carroll to self-publish Alice. It had been tested out on the MacDonald children by their mother – and the family loved it. (Above, Carroll with Mrs MacDonald and her children.) (Getty Images/Science Source)

Who’d have thought a self-published story written for the daughters of a friend would become a world classic, eagerly bought, borrowed and downloaded even now, 150 years later?

Alice in Wonderland was written in 1865 by Charles Lutwidge Dodgson, a mathematics professor at Oxford, better known by his pen name, Lewis Carroll. He wrote it for Lorina, Alice and Edith, the three daughters of his friend, Reverend Henry Liddell.

Start of many things

Alice in Wonderland is about a girl named Alice who falls down a rabbit hole in pursuit of the White Rabbit and discovers a nonsensically delightful world with colourful characters like the Red Queen, the Mad Hatter, the Cheshire Cat and the March Hare. More writers, artists and creators all over the world have credited Alice as an inspiration than any other book, thanks to its imaginative world filled with fantastic linguistic acrobatics in rhyme and prose.

That the book should have emerged in the staid Victorian era of verbose and righteous prose says much for the power of creativity. Carroll was persuaded to publish Alice with his own illustrations, by Scottish author and poet, George MacDonald.

The story had been tested out on the MacDonald children by their mother. The family thoroughly enjoyed the tale, and Carroll self-published it. Then, it was edited and published by Alexander Macmillan.

Lewis Carroll requested the well-known artist of Punch, Sir John Tenniel to create the illustrations, many of which were ultimately based on the original drawings made by the author. To commemorate the 150th year of its publication, Macmillan, the original publisher, has produced a scrumptious edition of The Complete Alice, with the original Tenniel illustrations in full colour. It is unusual for a publisher to be celebrating 150 years of a text, but Alice in Wonderland is perceived to be “a world text”.

Alice in Wonderland is about a girl named Alice who falls down a rabbit hole in pursuit of the White Rabbit. On the left is an illustration of the character by Carroll himself, and next to it (right) by Tenniel. (Photos: Stapleton Collection/Corbis, The Print Collector/Corbis)

“It’s one of those texts that IS, like Shakespeare,” says graphic novelist Samit Basu. “Its constant reinterpretations in everything, from zombie comics to action-fantasy novels, have kept the original text alive, and that’s the greatest thing that can happen to any book.”

This is evident by the text’s vast influence across creative platforms and genres – storytelling, play on words, visual arts, filmmakers, still photography and translations.

According to filmmaker and author Devashish Makhija, a lot of motifs from Alice have been uncannily replicated across the world. “Tweedledum and Tweedledee seem to have inspired Herge’s Thompson and Thomson in Tintin,” he says. “Batman’s Joker seems to have shades of the Mad Hatter, at least in his inexplicable (but profound) reliance on creating some sort of chaos in anything he communicates.”

And there’s more. When Alice fell down a rabbit hole to discover a topsy-turvy world, Makhija argues, she opened a clear story-telling device for creators of the future. “The ‘hole’ – although in existence before this book – was used pointedly for the first time as a portal connecting two dimensions through which a character ‘travels’.

It has since been used in versions in almost ALL of fantasy writing: the wardrobe in CS Lewis’s Narnia series, the square drawn with chalk in Pan’s Labyrinth, platform 93/4 inHarry Potter, the bridge of Terabithia, HG Wells’s time machine and even the bathtub in Anurag Kashyap’s No Smoking.”

Follow that rabbit

“Every reader will leave with a different reading,” says Anil Menon, author of speculative fiction. “Fortunately, Alice in Wonderland has remained what it was intended to be: an invitation to play.”

Let loose in the imaginative world of Alice’s Wonderland, children often find their own wonderlands when they become adults, says photographer and musician Ed Valfre. “Several years ago, I wrote two children’s books about a boy in the backseat of a car who creates stories from all that he sees on the road. As Alice decides to go down the rabbit hole to discover the fantastical world of Wonderland, my hero goes down a similar path but it is inside his own head. The rabbit I follow is some ordinary thing we see every day. The rabbit hole is our imagination and we simply have to pay attention to discover it.”

Jeff VanderMeer, who won the Nebula 2014 for his novel, Annihilation, says that Alice “was such an influence. I started a far-future novel when I was 13 in which a human-sized bio-engineered white rabbit is found murdered at the base of Mount Kilimanjaro. What appealed to me was the surreal aspect of Carroll’s book, even more so than the kind of mathematical logic and the humour. I couldn’t escape Alice even if I tried. It’s one of those constants, or compass points, that for some odd reason draws out originality despite being riffed off again and again.”

There are no white rabbits in filmmaker Paromita Vohra’s work, Unlimited Girls, but Vohra says it is deeply influenced by Alice in Wonderland. In the film, a young woman is drawn into an Internet chat room – kind of like a rabbit hole – and then proceeds on a journey through the world of feminism where she meets all kinds of characters and undergoes all kinds of transformations.

“I think Alice is (like a good Bollywood film, almost) one of those works that gives you permission to make a work out of what you see, what you feel as one,” says Vohra.

In many ways, Alice is a nonsense book. Not in the sense that it is the product of a muddled mind, but because of its willingness to see more in the world than a single outward façade. That’s the aspect that influenced children’s author, known especially for nonsense writing, Anushka Ravishankar the most.

“I remember reading Alice as a child and being fascinated, but also really disturbed because of the strange creatures and the weird, unworldly goings-on,” she says. “It was only much later that I began to appreciate the other elements – the nonsense, the logical games and the clever theories which the nonsense hid. I studied mathematics, so I do believe that Carroll’s mathematical mind came up with things that seem nonsensical but are actually possible given a different mathematical frame.”

It is extraordinary that a story spun to entertain a six-year-old girl on a boating trip has continued to brighten the lives of generations spanning more than a century.

And so just like the way it began in the beginning, Alice in Wonderland remains what it is – a story to delight children.

“My greatest joy,” says Samit Basu, “was the completely context-free sizzle that went through my brain when I first read it as a child, and there’s nothing that can either truly explain or analyse that.”

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Looking back through translations

On 4 October, 1866, Lewis Carroll wrote to his publisher Macmillan, stating, “Friends here [in Oxford] seem to think that the book is untranslatable.” But his friends were wrong as the editors of Alice in a World of Wonderlands: The Translations of Lewis Carroll’s Masterpiece, would tell Carroll if they could.

Alice in a World of Wonderlands: The Translations of Lewis Carroll’s Masterpiece documents the classic’s translations in 174 languages and over 9,000 editions and reprints. (Pictured in it is Alice Liddell, the little girl the book was written for)

This book, edited by Jon A Lindseth and Alan Tannenbaum, documents translations in 174 languages and over 9,000 editions and reprints of Alice in Wonderland and its sequel Through the Looking-Glass.

“There are nine translations of Alice into Tamil, plus an unpublished draft, a short story, a serialised story, and a graphic version,” says Dr Rajamanickam Azhagarasan, contributor to the book. “It was popular among those involved in the movement for children’s literature from the ’40s through the ’70s. Each translation was unique, depending on which aspect the translators wished to highlight.”

Alice has been translated in Assamese, Bengali, Gujarati, Hindi, Kannada, Konkani, Malayalam, Marathi, Oriya, Tamil, Telugu, Urdu, Nepali and Sinhala. Here (left to right) are translations in Malayalam (2000), Urdu (1981) and Oriya (2002).

Much like the way storytellers have always found new stories to weave out of the Indian epics, Alice’s translators in India have created different Wonderlands – for instance, by weaving mythological elements into the story.

“The Telugu translation of Alice was available as early as the mid-1950s,” says Suresh Kosaraju, trustee, Manchi Pustakam, Secunderabad.

Editor Sushama Sonak says, “Mugdhachi Rangit Goshta (The Many Coloured World of Mugdha) written in Marathi by short story writer GA Kulkarni was heavily influenced by Alice.”

In Malayalam, the first translation was published by Balan Publications. Lewis Carroll certainly influenced the well-known children’s nonsense writer in Bengali, Sukumar Ray, as well as Hemendra Kumar Roy, who wrote wonderful detective stories in Bangla and translated Alice in Wonderland: it is called Ajab Deshe Amala.

Even Vladimir Nabokov, the author of Lolita, translated Alice into Russian. According to translator Sergei Task, “By and large, [Nabokov] translated the text as is, except for Russifying the names (Alice/Anya, Mabel/Asya, and the Rabbit got a last name – Trusikov) and introducing pre-revolutionary forms of address such as barin (master) and vashe blagorodiye (your honour). Of course, with the playful verses, he had to take liberties – again, trying to adapt them for Russian readers.”

18 October 2015

Literati – Kids and reading ( 1 February 2015)

31 01 , 2015 3 Comments

My monthly column, Literati, in the Hindu Literary Review was published online ( 31 January 2015) and will be in print ( 1 February 2015). Here is the url http://www.thehindu.com/books/literary-review/literati-a-look-at-the-world-of-books-publishing-and-writers/article6842119.ece. I am also c&p the text below. )

One day a mother asked me how she could get her sons to read. I wondered if the children were off picture and pop-up books too. The mother said, “They are too old for pop-up books! They are in kindergarten.”

In January, Scholastic Inc. published Kids & Family Reading Report (Fifth edition) based on a survey conducted in the US.., but some of the results are valid worldwide. Reading out aloud to children regularly kindles an interest in books, unleashes their imagination, makes them curious and introduces them to a variety of cultural indicators. Children aged six and above began to show signs of easing away from reading for pleasure. A possible reason is that adults want the children to be “independent readers” and so stop reading out aloud. Eighty-three per cent of children across age groups say they love(d) or like(d) being read to a lot — the main reason being it was a special time with parents. With an older age group of children (ages 12-17) who are frequent readers, it was noticed that they read a book of choice independently in school, relied upon e-reading experiences, had access to a large home library, were aware of their reading level and had parents involved in their reading habits.

Ninety-one percent of children aged 6-17 say, “my favourite books are the ones that I have picked out myself.” The majority of kids aged 6-17 (70 per cent) say they want books that “make me laugh.” Kids also want books that “let me use my imagination” (54 per cent), “tell a made-up story” (48 per cent), “have characters I wish I could be like because they’re smart, strong or brave” (43 per cent), “teach me something new” (43 per cent) and “have a mystery or a problem to solve” (41 per cent). While the percentage of children who have read an e-book has increased across all age groups since 2010 (25 vs. 61 per cent), the majority of children who have read an e-book say most of the books they read are in print (77 per cent). Nearly two-thirds of children (65 per cent) — up from 2012 (60 per cent) — agree that they’ll always want to read books in print even though there are e-books available. Heartening news for publishers!

At Digital Book World Conference 2015 (January 13-15, 2015), New York, Linda Zecher, CEO, Houghton Mifflin, said, “You can’t serve content to children, you have to curate.” Mixing a variety of books for younger readers is important — picture books, pop-up books or even explosive pop-up books and poetry. Sudeshna Shome Ghosh, Editorial Director, Red Turtle, says, “With simple words that may have repetitions or rhymes and pictures, these books are easy to reread and even remember by heart. Even as a child grows older, trickier concepts are easier introduced through picture books (where do babies come from, how people/things are same and different, concepts of diversity, human emotions etc.)”. Imprints that specialise in graded reading are Puffin India, Hole Books/Duckbill Books, Read it yourself with Ladybird, Banana Storybooks/Egmont Publishing, Usborne Young reading, Let’s read!/Macmillan, I Can Read!/Harper, Step into Reading/Random House, and Scholastic Reader.

In India, children are fortunate to be exposed to a multi-lingual environment. It is not always easy to locate a single publishing list that will whet all appetites. Instead it has to be “curated” from the moment infants are given cloth and board books and flash cards. Some books for all ages that “work” splendidly are the late Bindia Thapar’s Ka Se Kapade Kaise (Tulika Books); Anushka Ravishankar, Sirish Rao and Durga Bai’s One, Two, Three! (Tara Books), Devdutt Pattanaik’s Pashu: Animal Tales from the Hindu Mythology, Puffin Books; H.S. Raza’s Bindu with Ritu Khoda and Vanita Pai (Scholastic India); What a song! A Bundelkhandi Folk Tale (Eklavya Publication); Rabindranath Tagore’s Clouds and Waves (Katha); Ruskin Bond’s Tigers for Dinner: Tall Tales (Red Turtle) and Nury Vittachi’s The Day it Rained Letters (Hachette India).

As adults we like books that have “pictures”. Few like to admit to the truth. So we disguise it with our preference for heavily illustrated books, photo books, coffee table books and to some extent graphic novels. So why is it with our children we are in a hurry for them to read books that border on the “educational”?

31 January 2015

Literati – “Byte-sized reading” ( 4 January 2015)

04 01 , 2015 No Comments

My monthly column, Literati, in the Hindu Literary Review was published online ( 3 January 2015) and will be in print ( 4 January 2015). Here is the url http://www.thehindu.com/books/literary-review/literati-bytesized-reading/article6748610.ece. I am also c&p the text below. )

The past year was a watershed year in publishing. In January, the buzz was around the importance of digital publishing, e-books and self-publishing and how technology had made it “easier” to produce books. There was a fear of radical disruption of traditional business models of publishing. For instance in India, indie publisher Arpita Das co-launched a self-publishing platform called AuthorsUpFront, coexisting with her Yoda Press.

As 2014 progressed, news filtering in from “saturated” book markets like U.S. and Canada indicated that e-book sales were stagnating. In an interview with Publishers Weekly in September, author Margaret Atwood maintained, “There are neurological reasons why e-books did not take over everything. There’s an eye-brain thing that is related to why you can’t read in-depth as easily on any form of screen,” referring to some scientific studies. “In France [e-reading] is three per cent. It’s not taking over the world there at all.”

All though with rapid evolution of technology and new generation of digital devices being created, a reader who is familiar and customises their e-reader/smartphone will not find it easy to keep pace with the changes. (Not to mention the expense involved in upgrading the hardware!) In December, a report published in the Proceedings of the National Academy of Sciences (PNAS) claimed that light-emitting e-readers “negatively affect sleep, circadian timing and next-morning alertness” when used in the evening. However this study did not take into account e-ink e-readers, where the illumination is front-lit, using small LEDs around the screen, pointing inwards rather than outwards. Yet 2014 saw the expansion of readers moving online. E-books sold, but it also marked the establishment of digital long-reads such as DecaStories, The Latterly and The Long Read of The Guardian.

Despite health concerns and technology, according to The Global eBook Report, online learning in schools has started to boom and “techno schools” are mushrooming in all major cities. India is now the world’s third largest Internet user, after the U.S. and China. Of these Internet users, 75 per cent are below the age of 35. Many content-service providers are offering bundles of material (sometimes even the infrastructure too) fine-tuned for schools and university course packs. Jill Abramson, ex-NYTexecutive editor, is willing to pay $100,000 to writers to produce stories longer than long magazine articles but shorter than books.

2014 saw the demise of some innovative publishing start-ups such as Byliner (subscription model) and Paperight (to legally print and copy books using photocopiers). Content creation, discoverability, price points and deliverability are aspects that are being discussed but there is no doubt, irrespective of whatever fears publishers may have, digital publishing is here to stay.

Stocking books (whether via online retail or brick-and-mortar stores) that a customer demands is not always easy to fulfil. This was evident during 2014 the stand-off between Hachette and Amazon when even Roberth Galbraith a.k.a J.K. Rowling’s The Silkworm was not available online. By December three publishers — Simon & Schuster, Macmillan and Hachette — had signed contracts with Amazon, agreeing to put their books for online sale. Business considerations forced partnerships that were previously unthinkable. In publishing, these deals mark the transition from multiple players existing in a globalised publishing ecosystem to an integration of service providers. 2014 proved that with the increased penetration of Internet, geographical territorial boundaries are being eroded, especially evident in the sale of rights by publishers. The emphasis is now not necessarily on making books in English available, but those in translation too since readers exist across the world, in multiple languages. India alone is home to one of the world’s largest book markets, with an estimated value of at least €2.5 billion (no precise statistics available).

2014 also marked the year of debut novelists. It was also the year of customising the reading experience. Given the poverty of time that people are constantly combating, reading is the first casualty. So the phenomenal success of Serial (the podcast) and the popularity of Audible and Whispersync for voice that allows switching between reading and listening to Kindle books in the Kindle App, across platforms is a step towards convergence of audio, text and visual formats, and keeping reading habits alive!

Literati: “Catch them young”

03 05 , 2014 No Comments

From this month I begin a new column in the Hindu Literary Review called “Literati”. It will be about the world of books, publishing and writers from around the world. Here is the url to the first column. http://www.thehindu.com/books/literary-review/catch-them-young/article5969576.ece It was published online on 3 May 2014 and will be in the print edition on 4 May 2014. I am c&p the text below.

A friend called this morning expressing her delight that her 11-year-old son had finished the pile of books I had lent him. Now he was back to reading Calvin and Hobbes. A father worried about his tennis- and cricket-mad 10-year-old son says the kid only wants to buy sports almanacs.

The parents’ bewilderment is incomprehensible given the explosion of children and young adult literature. The focus is so intense that it has generated a lively intense debate along gendered lines. Should books meant for girls have pink covers? Dame Jacqueline Wilson says it is ‘pigeonholing’ and it is putting boys off reading. Of late, there have been articles wondering whether boys are not reading because they are simply unable to discover books that appeal to them.

An international imprint I have become quite fond of is Hot Keys, established by Sarah Odedin, formerly J.K. Rowling’s editor. Hot Keys is synonymous with variety, fresh and sensitively told stories and is not afraid of experimenting nor can it be accused of gender biases in content and design. Sally Gardner’s award-winning Maggot Moon, Yangsze Choo’s The Ghost Bride and Tom Easton’s hilariousBoys Don’t Knit belong to this list.

Other recently released YA titles available in India are Andaleeb Wajid’s No Time for Goodbyes, which uses the time travel formula to contrast contemporary life with that of the previous generation; Ranjit Lal’s blog Tall Stories, a collection of 100 stories about 10-year-old Sudha and 12 1/2-year-old Lalit, being uploaded weekly; and Joy Bhattacharjya’s delightful Junior Premier League ( co-authored with his son, Vivek) about a bunch of 12-year-olds eager to join the Delhi team of the first ever Junior Premier League tournament.

Some imprints that publish books for children and young adults in India are Puffin, Red Turtle, Duckbill, Pratham, Walker Books, Macmillan and Hachette.

Creating cultural wealth for children ensures there is little or no loss of cultural confidence, and creates a reading community in the long term. Pratham Books in partnership with Ignus ERG with funding support from Bernard van Leer Foundation is launching a new imprint called Adhikani. These books for young children will be published in four tribal languages of Odisha-Munda, Saura, Kui and Juang.

The idea is to make literature in print available in an otherwise oral culture whose stories are not normally visible in “mainstream” publications. They have already brought out 10 books and four song cards with Saura mural art based illustrations. Bi-lingual editions are also being considered in English with Marathi, Kannada, Telugu, Urdu and Tamil.

The Pratham-IGNUS ERG experiment is not uncommon. The Good Books Guide: How to Select a Good Book for Children (published by NBT and PAG-E) cites other examples and introduces 800 titles from English, in translation and available in other Indian languages.

Today there are so many choices/distractions and readers are increasingly used to personalising their environment to their tastes and interests. Increasingly it is being done in classrooms, so why not in trade literature as well?

Readers versus writers?

Eighty per cent of readers ‘discover’ a book through word of mouth and 20 per cent through social media. The Malayalam edition of Benyamin’s award-winning novel Aadujeevitham (Goat Days) has gone into the 75th edition (it was first published in 2008) and Anurag Mathur’s Inscrutable Americans has gone into the 50th edition (first published in 1991).

Internationally, India is a dream destination for publishers. The overall market in physical books was up 11 per cent by volume and 23 per cent by value in 2013 over 2012 (Nielsen, London Book Fair, 2014). Production of books is increasing, but is there a corresponding increase in readers too?

Rahul Saini — whose Paperback Dreams is a tongue-in-cheek fictional account of publishing in India — discovered to his dismay that an author friend wanted the synopsis told. Apparently he did not have the time to go through the whole book.

Saini says, “Everyone wants to write but no one wants to read. I think this is a dangerous phenomenon. If we don’t want to read then is it really fair to write and expect others to read our books?” Writing takes time and effort and for it to be recognised it has to be of high calibre.

Translation award

The inaugural V. Abdulla Award for translation from Malayalam into English will be given on May 10, 2014 in Kozhikode by writer M.T. Vasudevan Nair. V. Abdulla was the first translator of Basheer.

@JBhattacharji

[email protected]

3 May 2014

On business books

18 11 , 2013 No Comments

Business books are useful, at least those meant for the lay reader. These spell out complicated business methodologies and strategies simply, usually anecdotal. For instance, Malcolm Gladwell’s basic premise that it is the attitude that matters on how you tackle a problem. He uses the Biblical analogy of David & Goliath but the examples he cites to illustrate his point are of ordinary people in ordinary settings, who later went on to make a change. It could be in their personal lives or impacting others.

Subroto Bagchi’s premise in The Elephant Catchers is much the same. To net the big clients for business, a lot of it depends upon your strategy, confidence and attitude. Some of the ideas that he hopes to inculcate in the students he interacts with in MBA at 16. Vijay Govindarajan and Chris Timble are a little technical and create models to explain the different stages of a business evolving. Theories that are useful to know and understand.

But it is Dave Trott, advertising guru, uses plenty of stories to explain different, but pertinent, aspects of promoting a service/product. Yet reading his book, Predatory Thinking, along with the others on how to be effective in business, one realises that the best way to learn and grow a business is to be confident, honest about your deliverables to the client, passionate about your work, build your brand image slowly and steadily, word-of-mouth publicity is still the strongest mode of promotion, and always be sharp, creative, think out-of-the box and never get dull. Learn, learn and learn.

Malcolm Gladwell David & Goliath: Underdogs, Misfits and the Art of Battling Giants Allen Lane, an imprint of Penguin Books, London, 2013. Hb. pp. 310.

Vijay Govindarajan and Chris Timble Beyond the Idea: Simple, powerful rules for successful innovation St Martin’s Press, Macmillan, London, 2013. Hb. pp. 178

Dave Trott Predatory Thinking: A Masterclass in out-thinking the competition Macmillan, London, 2013. Hb. pp. 270

Subroto Bagchi The Elephant Catchers: Key Lessons for Breakthrough Growth Hachette India, New Delhi, 2013. Hb. pp. 240.

Subroto Bagchi MBA at 16: A Teenagers Guide to the World of Business Inked, the Young Adult imprint of Penguin Books India, New Delhi, 2012. Pb.

On “discoverability” in publishing. (PubSpeak, BusinessWorld, Aug 2013)

01 08 , 2013 1 Comment

( My monthly column, “PubSpeak”, in BusinessWorld online. July 2013 is on “discoverability”. Here is the link to the orignial url http://www.businessworld.in/en/storypage/-/bw/publishers-search-tools-to-find-readers/r1013160.37528/page/0 )

Publishers’ Search Tools To Find Readers

Jaya Bhattacharji Rose on why it is the discovery of a book that ultimately matters for the business of publishing

How does a reader ‘discover’ an author/book? Today digital technology is rapidly becoming a unifying factor in the coming together of print and electronic forms of publishing. It is also responsible for the “discoverability” of a book. Traditional forms of discovery – curation in a brick-and-mortar bookstore, word-of-mouth recommendations, libraries, second hand bookstores, gifts, book reviews in newspapers and magazines and book clubs continue to be significant. Literary prizes too are important.

Caroline Newbury, VP Marketing and Publicity, Random House Publishers India explains the link well with reference to their author, Shehan Karunatilaka winning the DSC prize worth $50,000 in 2012 for his book Chinaman. “Any prize which supports both new and established writers is to be praised but the DSC Prize is a special case for its specific promotion of writing about South Asia,” says Newbury. “Since its DSC Prize win we have reprinted Shehan Karunatilaka’s Chinaman and its prize-winning credentials definitely help bring it to a wider readership in India and beyond.”

Yet it is the popular modes of discovering a book including online reading communities like Goodreads and Riffles; advertisement banners in e-mails and on websites; automatic recommendations on online retail sites like Amazon, Flipkart; conversations and status updates in social media spaces such as Facebook, LinkedIn, Twitter, Pinterest; following literary curators; bloggers; and even movie adaptations of a book.

Two books that I read recently – 50 Writers, 50 books: The Best of Indian Fiction and Reading New India: Post-millennial Indian Fiction in English, apart from being thought-provoking commentaries on literature, are a good way of discovering authors. The first is an anthology of essays discussing books from Indian fiction, across languages and the second a critique with a synopsis of the stories of predominantly commercial fiction. The texts complement each other well, but for a reader they are valuable for discovering fiction hitherto they have unheard of, especially since the fiction discussed is recommended by academics, authors, critics and literary tastemakers.

It is important to delineate the thin line between discoverability and promotion of a book. Discoverability would depend largely upon the gravitas of the book, the whispers that are heard about a book in various contexts. But promotions would be the marketing blitzkrieg created by the publishing houses. These could include the predictable book launches, panel discussions, and author tours, interviews in the prominent newspapers and participating in literary festivals. Now add to that list partnerships with coffee chains. Authors too are beginning to hire PR firms and consultants to strategise and create a media buzz for their books.

Last week two publishing professionals – Jonathan Galassi, head of Farrar, Straus & Giroux (http://www.vulture.com/2013/07/farrar-straus-giroux-jonathan-galassi-on-hothouse.html) and Anakana Schofield, debut novelist ( http://www.guardian.co.uk/books/2013/jul/25/anakana-schofield-how-to-write ) – raised the fundamental question about the meteoric rise in the number of writers, but where are the readers? It seems that for the first time in publishing, there are more writers than readers. It should be considered as a happy trend. More to publish, more to sell. But are there any takers? Or more importantly, how do you discover a book you want to read so that you will buy?

On 1 July 2013 Penguin and Random House announced that their merger had been approved. From 2014, the merged entity Penguin Random House is expected to be publishing 15,000 titles a year. Assuming these are all new titles of the front list, it will be a formidable stable of authors. But at the rate of publishing 41 books a day will only make it tougher to locate a title.

And if this is the scenario in English-language trade publishing how does the rest of publishing fare? Some of the other categories to be considered would be trade lists in other languages, translations, children’s literature, non-fiction, and of course academic publishing. All kinds of authors are struggling to be heard/ read.

And this conundrum of discovering an author or a relevant text extends beyond trade publishing to academic publishing too. Last week The Bookseller, a publishing industry daily, announced that “Google is to bring a textbook sale and rental service to the Google Play store this August in time for the Back to School season. The company announced it had partnered with academic publishers Pearson, Wiley, Macmillan, McGraw Hill and Cengage Google Play will offer textbook rentals and sales for up to an 80 per cent discount, the company has said, which is the same claim Amazon makes for its Kindle textbook rentals.”

This is similar to the CourseSmart model provides eTextbooks and digital course materials. It was founded in 2007 by publishers in higher education including Pearson, Cengage Learning, McGraw-Hill Education, Bedford, Freeman & Worth Publishing Group (Macmillan) and John Wiley & Sons. According to research firm Outsell Inc Online products accounted for 27 per cent of the $12.4 billion spent on textbooks for secondary schools and colleges in the US last year. Publishers like Pearson Plc and McGraw-Hill Education are also creating online versions of their texts, often loaded with interactive features, and selling students access codes that expire at semester’s end.

These alternative methods of discovering an author may be worth exploring. It is probably “easier” to experiment with dedicated platforms for textbooks where the selling price of a title is exorbitant. So, offering short-term licences (“access codes”) to academics and students to review, rent and (in moderation) print relevant pages creates a wider community of users.

Plus, it is increasingly becoming an important alternative source of revenue generation for publishing firms, although reservations exist about the adoption of a digital format by students, indications are that students prefer books. Whereas for trade publishers investing in platforms will be economically unviable unless you are Penguin and create Book Country. But for most others it will be an expensive proposition unless they opt for digital catalogues. Hence an online, interactive, cross-publisher catalogue service that supplements or replaces traditional hard-copy publisher catalogues like Edelweiss, whose tag line is “Finding your next favourite book is a lot easier”. As marketing executives say books are a low-cost product so media copies are distributed but it is the discovery of a book that ultimately matters for the business of publishing.

Jaya Bhattacharji Rose is an international publishing consultant and columnist
@JBhattacharji

On poetry — my thoughts ( 29 Jan 2013)

29 01 , 2013 1 Comment

The HarperCollins Book of English Poetry
Edited by Sudeep Sen
HarperCollins Publishers, India, 2012. Pb. Pp.540. Rs. 599.

Panchali’s Pledge Subramania Bharti
Translated by Usha Rajagopalan
Everyman Classics, Hachette India, 2012. Pb. Pp. 274 Rs. 350

Dom Moraes: Selected Poems
Edited with an introduction by Ranjit Hoskote. Penguin Books India, 2012, Pb. Pp.282. Rs 499.

The River Speaks: The Vaiyai Poems from the Paripatal
Translated by V. N. Muthukumar and Elizabeth Rani Segran
Penguin Classics, Penguin Books India, 2012. Pb. Pp. 176. Rs. 250

These my Words: The Penguin Book of Indian Poetry
Edited by Eunice de Souza and Melanie Silgardo
Penguin Books, India, 2012. Pb. Pp. 450 Rs. 499

In the company of a poet: Gulzar in conversation with Nasreen Munni Kabir
Rainlight, Rupa Publications, Delhi, 2012. Hb. Pp. 206. Rs 499

2012 was a delicious year for poetry from and being published in India. There were plenty of books to choose from — anthologies, collections, translations and some even for children. The anthology edited by Eunice de Souza and Melanie Silgardo (p.xxi) “comprises almost thirty languages and dialects, all translated into the English except of course those poems written in English. It includes poems, folk songs, and oral narratives that have now been transcribed. We have sought for a collection which tries to represent the breadth and diversity of Indian poetry – we wanted poems that surprised and delighted, poems that illuminated, and inspired further reading—a book for readers, not scholars and academics. We chose poems that worked in translation, those which crossed the boundary of language, which faithfulness to the original combined with adaptation to produced work that existed on its own merit.” It gives a good bird’s-eye view of what was written over the centuries, the various traditions that spawned poems and the transformation to the form over time. While reading it, you get a sense of the variety of poetry, the forms, the reasons why poetry is written and what can actually travel in translation. It is extremely difficult for me to even give a snippet of what is in the anthology since every poem is perfect. It forces you to engage with the content, takes you to a different world and time, and yet encourages you to move on to read the next poem. In no way is it dull to read such a volume.

In fact the editors achieve very well what Gulzar says in the absolutely delicious book In the company of a poet: Gulzar in conversation with Nasreen Munni Kabir that poetry is about “direct communication” and “What a poem says on the surface is not all that it means. You have to unpick the lines and see the shadows of words. That what makes it poetry, otherwise it would be prose. You usually have to be less ambiguous in prose, which is often an elaboration of thoughts: whereas in poetry, thoughts are usually compressed. A poem has an element of mystery. You have to unravel that mystery. Of course it depends on every poet—how much they reveal, and how much they choose not to.” He adds, “when you understand a poem’s meaning, you can never forget it. You find yourself reciting it at some occasion and it is appreciated. The idea of writing poetry appealed to me because reciting poetry is so pleasurable and the appreciation I got made me happy.”

I wish though that Eunice de Souza and Melanie Silgardo had a longer note about the translation process. Or at least got a few of the translators to speak and then carry a transcript of it as an afterword on their experience at translating poetry. Obviously it takes a while for a satisfactory conclusion to be achieved. An insight into this is given by Sudeep Sen in his Aria introduction on translating poetry “Sculpting language, altering tongues, intoning arias” (p.4), “In almost all instances — whether it be Hebrew, Danish, Korean, Macedonian, Polish, Persian, Spanish or Portuguese — I have worked closely with poets of the source languages themselves. They would do literal translations of the original poems in very raw prose. Once I got down the contents in an accurate version, I would then enter the process more proactively and often singularly to sculpt and revise the jagged prose texts to give them a poetic shape in English. After every revision and draft, I would ask the poet to read aloud the poems in their original tongue, so that I got down the rhythm, rhyme, and the cadence correctly — getting them as close to the original as is possible. Once both the poet in the original language and I as a translator were happy with the versions we came up with — which happened through several working sessions over extended periods of time — we would let go of the poems in their new avatar, in a new language.” Maybe knowing this he chose to consciously create a useful anthology of English poetry by Indians (based in the country and from the diaspora). It was fifteen years in the making, but it is time well spent. Unfortunately that is not the case with Usha Rajagoplan’s translations of Subramania Bharti’s Panchali’s Pledge. I cannot read the poems in the source language but I realize that the translations are missing something from the original.

Of the recent set of publications on poetry my favourites are the translations of Lal Ded’s poetry by Ranjit Hoskote (I, Lalla) and his selection of Dom Moraes poems. Even if you have never read poetry or been hesitant about taking a dip in it, start with Ranjit Hoskote’s introductions. His selection, translations and arrangement of the poems introduces you to the poets, their techiniques, form and evolution very well.

And if you have children. Then some of the anthologies that I absolutely enjoy reading out aloud to my daughter are The Rattle Bag edited by Seamus Heaney and Ted Hughes; The Puffin Book of Nonsense Verse selected and illustrated by Quentin Blake; The Puffin Book of Modern Children’s Verse edited by Brian Patten, illustrated by Michael Foreman (revised and updated); The Macmillan Treasury of Poetry for Children with a foreword by Charles Causley and A first poetry book selected by Pie Corbett and Gaby Morgan (published by Macmillan). As Charles Causley who used to be a school teacher till one day he discovered the joys of reading poetry to his students says, “A poet, of course, is not obliged to make a poem, whatever its form, entirely accessible at a first reading. A poem, by its nature, may hold certain qualities in reserve. It may not burn itself out, so to speak, in one brilliant flash of light. A poem is a living organism, capable of continuous development and the most subtle of changes. It may contain both a revelation and a mystery. We need to be aware not only of what is said, but of what the poet most carefully has left unsaid.” Pie Corbett says it aptly “Let the poems become shafts of sunlight to brighten up the day.”

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