languages Posts

Aleksander Hemon’s “The World and All That It Holds”

My Padri Avram used to say that Heaven is a revolving wheel, Pinto said. Even if you never move from your place, everything around you will change, and the world and all that it holds will be the same and not the same. We could stay right here and just watch the wheel turn. But if we move, if we keep moving, everything will always be only different, and we will never be the same. There had to have been a world where no one was ever at home, where everyone was always going from one place to another. The Lord must’ve destroyed such a world and with relish too — for what kind of a place would’ve been a world consisting only of strangers? There would’ve been no righteous ones there, nonthing and nobody older than a day. The people in that world could never be still long enough to see anything. Everything in such a world would’ve been dimmed by incomprehension.
I have no idea what you’re talking about, Isak Abramovich said, his gaze still stuck to the firmament.
See what I have to live with? Osman chuckled and kissed Pinto’s forehead.
Just love each other whatever the world you think you might be in, Isak Abramovich said. There is nothing else you can do. And who knows, maybe all this insanity will produce a better world, where everyone could love whoever they want. Stranger things have happened.
p.103

Aleksander Hemon’s The World and All That It Holds ( Picador) is the classic family novel formula with a difference. The norm in literary fiction is to have a family novel spanning three to four generations, ideally set at the beginning of the twentieth century or in the world wars. The author employs various literary techniques to make it accessible to a modern reader. Usually family novels are easily read for they have a straightforward chronology and a single language is used for the storytelling. In exceptional cases, phrases and words may be borrowed from other languages, if the circumstances of the plot demand it. The World and All that it Holds upturns such preconceived notions of this form of literary fiction.

Hemon’s new novel is about Osman, a Muslim, and Pinto, a Jew, who grew up in multilingual Sarajevo. They are young, when conscripted into the Austro-Hungarian army to fight in the Great War. After becoming POWs, they move to the Great Steppes and get caught in the Russian Revolution. They somehow manage to join a refugee caravan, relying upon the kindness of strangers whose language they could not speak, till it reached Shanghai. Along the way, they acquire a daughter, Rahela, and a ghost. Osman gets left behind. Pinto is responsible for the infant and brings her up as his own. There are innumerable conversations about a God.

Historical fiction serves many purposes. Most often, it enables the writer to discuss contemporary events without going into the specifics; but tackling issues sufficiently that they resonate with the reader effectively. In this case, it is the migrants or mercenaries or refugees — use any terminology that you will. Through the lives of Osman and Pinto, a young couple, crossing boundaries at so many multiple levels — love, physical migration, religious laws, etc. There are many conversations that are recorded, whether between the Osman and Pinto or with the people whom they meet that make one pause and think. One of the most powerful moments was when Pinto yearns for the simple things in life such as a stable existence and a room with a bed and a light.

The novel prompts questions regarding borders, identities ( is it official as designated by a passport or humaneness), gender, notion of a family, idea of language and the very act of a journey. How does time affect an individual or a community? What are the external factors such as war, politics, socio-economic considerations that determine the space and respect accorded to an individual? Who determines these?

The elegantly sophisticated craftsmanship of Hemon is on display when he plays with language (s) in the text. He uses languages in a way that the characters would, without any explanation. There are no words in brackets or a glossary at the end to explain. It is almost as if as the reader has to be prepared for this deep immersion and like the ghost, to walk along side the characters. Taking a deep dive into multiple languages is more than just a noisy experience, it is shattering. It makes the head spin. Yet, to remain focussed and moving on, hopefully achieving a goal, is a struggle. Intially, the first few pages of the story are very difficult to read and need to be read over and over again to get into the rhythm, but then slowly it develops a familiar pattern. Try reading it out aloud and parts of the story would seem nonsensical but within the story, it makes perfect sense. This is precisely what happens to Rahela. As she grows, she picks up bits and pieces of languages from the refugees in their caravan or from the locals in whose houses they stay. Later, as an adult, she realises that the language she speaks and thought was understood by everyone is only spoken by her “father” Pinto and her. Once she is separated from him, she is very lonely.

Languages form a culture. They create an identity for the speaker. There are cultural references embedded in the language that get conveyed from generation to generation. What happens to people such as Pinto and his daughter, who have travelled for years and years. Do they have an identity? A tradition? A place to call their own?

Later, the older and pregnant Rahela returns to China to collect her father and take him back to Serbia. Unfortunately, he does not survive. Only Rahela arrives. She is lost and has not a clue how to begin her life. Fortunately, a good samaritan ( if you will) recognises her surname and realises she is a descendant of the apothecary Pinto they all knew once upon a time and to whom they sold medicinal herbs. This tiny piece of her genealogical history preserved in social memory enables her to be awarded a Serbian passport and using it, she is able to travel to Israel, the new land for the Jews.

This is where the novel and its conclusion becomes modernist. Hemon uses the popular autofictional style of storytelling to recount his visit as a new author to a literary festival in Jerusalem. While waiting at the signing desk for people to bring copies of the book, he was approached by a frail lady and her son. She did not introduce herself but sang an old Bosnian song. She is Rahela. She tells him the story of her two fathers and her incredible childhood. And thus sparked the idea of this story.

The World and All That It Holds is an extraordinarily magnificent novel. Read it. It is going to be on many prize lists in 2023 and beyond.

30 Jan 2023

“Beowulf” A translation and commentary by J.R.R. Tolkien

“Beowulf” is the longest Anglo-Saxon epic poem in Old English, and is dated to the early 11th century. It is about Geatish prince Beowulf who comes to the aid of Danish king Hroðgar, slaying the monster Grendel and his mother and fifty years later a dragon guarding treasure. Tolkien’s date for the poem is the 8th century. In 1920 Tolkien began teaching Old English at the University of Leeds. He finished translating the poem in 1926 but never published it. He was thirty-four.  He was in a dilemma which he expressed in a letter to Rayner Unwin of November 1965 concerning his inability to compose the ‘editorial’ matter to accompany his translation of Sir Gawain and the Green Knight.

 I am finding the selection of notes, and compressing them, and the introduction, difficult. Too much to say, and not sure of my target. The main target is, of course, the general reader of literary bent but with no knowledge of Middle English; but it cannot be doubted that the book will be read by students, and by academic folk of ‘English Departments’. Some of the latter have their pistols loose in their holsters. 

Forty years after his death Tolkien’s third son and literary executor, Christopher Tolkien, decided to publish the translation along with his father’s series of lectures given at Oxford about the poem in the 1930s and the unpublished ballad Sellic Spell — an imagined story of Beowulf in an early form. Also included in the book are two versions of Lay of Beowulf. As Christopher recalls in the Preface: “His singing of the Lay remains for me a clear memory after more than eighty years, my first acquaintance with Beowulf and the golden hall of Heorot.”

For years now there has been speculation about the translation. In fact in 1999 Seamus Heaney published a brilliant translation of the poem which won the Whitbread prize too. In 2014 Tolkien’s estate announced the publication of Beowulf. Tolkien has in his translation retained the spirit of the poem, its descriptions and rawness but changed the alliteration in the original to run-on lines — a prose translation. There is considerable debate about this dramatic restructuring of the form in the “modern-day” translation by Tolkien. The majority view is that the clunkiness of Old English forced an alliterative structure to the poem for it to be narrated but this was no longer a necessity with modern English. It was possible to create a story in a nuanced fashion and hence Tolkien’s preference ( or presumably ease) with a prose version. Yet the shift in structure does little to spoil the beauty of the poem. There is a wonderful review-article of the book in the New Yorker by Joan Acocella. It was published within weeks of the book’s release in 2014. She gives a brilliant background to the possible compulsions ( read monetary) that drove Tolkien to consider a translation of this long poem before embarking upon an exquisite textual analysis of the poem. She compares the new translation with the original while comparing it to the Seamus Heaney translation. At the same time Joan Acocella brings in Tolkien’s fascination with languages — already told to fabricating new ones as he did famously for the Hobbit series with Elvish or the private language, Nevbosh, that he shared only with his cousin Mary. All these talents of Tolkien go into making the wonderful new translation of Beowulf.

It is a delicious translation enriched further by the endnotes and lectures. This volume is a keeper.

Beowulf ( Translated by J. R. R. Tolkien) Edited by Christopher Tolkien. HarperCollinsPublishers , London, 2014. Hb. pp. 430 Rs. 799 

Literati: Happy readers ( 2 Nov 2014)

Literati: Happy readers ( 2 Nov 2014)

Jaya Bhattacharji RoseMy monthly column in the Hindu Literary Review was published online on 1 November 2014 and in print on 2 November 2014. Here is the url  http://www.thehindu.com/books/literary-review/literati-happy-readers/article6555142.ece . I am also c&p the text below. 

A recent article, “The Percy Jackson problem”, argued that Rick Riordan’s rewriting of Greek myths for a contemporary audience is unacceptable since it lures young readers away from the “classics”. The journalist also did not subscribe to the view that kids should be allowed to read whatever they are reading as long as they are reading! Apparently the huge crowds of youngsters (outnumbering the adults) filling synagogues, theatres, and basketball stadiums to attend the interactions with Riordan, a former middle-school English and history teacher — who is currently on a tour to promote the last book in the Olympians series, The Blood of Olympus — was insufficient evidence that children were happy reading. A publishing colleague sent me a furious response to the article saying that it was mean spirited and unfair given that Riordan has touched thousands of kids’ lives in a positive way and reached many reluctant readers.

New generations of readers are crucial for the survival of publishing. While delivering his acceptance speech at the PEN/Pinter Prize 2014, Salman Rushdie said, “I always believed that the book is completed by the reader that out of the intimacy of strangers created by the act of reading emerges the book as it exists for that reader; and that out of that private act of union comes love, the love of literature, of reading, of that particular book …”

The powerful impact an author can have on a reader, even in a large group, was demonstrated at a literary evening that I curated at the Embassy of Ireland. To commemorate the centenary of World War I, three Indian authors were invited to a panel discussion on “Conflict and Literature”, moderated by the ambassador H.E. Feilim McLaughlin. The authors spoke powerfully of their engagement with conflict and how it has influenced their writing. The audience sat in pin-drop silence. Some wept. Most had lumps in their throat. The topics or narrated experiences touched a raw nerve in many, especially those with direct links with Partition, the 1984 riots and communal conflicts.

Of late there has been a growing debate on how the Internet is cutting into the time of readers. It is estimated that, by 2018, 3.9 billion people will be online; many on smartphones. It is not surprising to discover that Adobe has been collecting data about its customers’ reading pattern. Last week, Nielsen announced that it was expanding its ratings to include all kinds of digital content. The writer-reader relationship is evolving rapidly with the growth of technology. People are operating these devices not just to communicate with each other but also to read articles and books online. Consequently word-of-mouth recommendations will only grow. The relatively new ReadMyStori.com “is a platform that helps authors get readers to read, appreciate and popularise their work”. Authors say that at least 40 per cent of downloads are converted into book sales.

As Tim Parks points out in an NYRB article (June 10, 2014), “The conditions in which we read today are not those of 50 or even 30 years ago, and the big question is how contemporary fiction will adapt to these changes, because in the end adapt it will. No art form exists independently of the conditions in which it is enjoyed.”

An excellent example of such a response to the changing reading environment is Samanvay: IHC Indian Languages’ Festival (November 6-11, 2014), comprising 90 speakers and performers in 20 languages and dialects. The theme is “Translations Transnations” with focus on Indian languages that have a transnational presence like Bangla, Bhojpuri, Chhattisgarhi, English, Hindi, Konkani, Malayalam, Punjabi and Sanskrit.

The effect of storytelling sessions and stress on reading books other than textbooks is also evident in the crowds of happy children that attend Bookaroo: Festival of Children’s Literature (IGNCA, New Delhi, November 29-30, 2014). The youngsters can be seen mobbing authors and illustrators, seeking autographs, asking a zillion questions, offering authors manuscripts to read, listening in rapt attention to the writers, participating in workshops and buying piles of book at the temporary bookstore.

This year, 83 speakers such as Jamila Gavin, Natasha Sharma, The Storywallahs, Vivek Menon, Rui Sousa and Prayag Shukla will participate.

These children are accessing e-books and books in print, but it does not matter as long as they are reading!

2 November 2014

 

Literati – “A look at the world of books, publishing and writers” ( 2 June 2014)

Literati – “A look at the world of books, publishing and writers” ( 2 June 2014)

Jaya Bhattacharji Rose My monthly column, Literati, in the Hindu Literary Review was published online ( 31 May 2014) and in print ( 1 June 2014). Here is the url http://www.thehindu.com/books/literary-review/literati/article6069748.ece?textsize=small&test=2 . I am also c&p the text below. 

In translation

I am reading a terrific cluster of books — Rakhshanda Jalil’s A Literary History of the Progressive Writer’s Movement in Urdu (OUP); A Rebel and her Cause: The life of Dr Rashid Jahan, (Women Unlimited); and two simultaneous publications of the English translation of Angaarey — nine stories and a play put together in Urdu by Sajjad Zahir in 1932 (Rupa Publications and Penguin Books). Angaarey includes contributions by PWM members such as Ahmed Ali, Rashid Jahan and Mahmuduzzafar. As Nadira Babbar, Sajjad Zahir’s daughter says in her introduction to the Rupa edition: “The young group of writers of Angaarey challenged not just social orthodoxy but also traditional literary narratives and techniques. In an attempt to represent the individual mind and its struggle, they ushered in the narrative technique known as the stream of consciousness which was then new to the contemporary literary scene and continues to be significant in literature even today. …they saw art as a means of social reform.” She says that her father did not consider the writing of Angaarey and the subsequent problems they faced as any kind of hardship or sacrifice; rather “it provided them with the opportunity of expressing truths simply felt and clearly articulated.” It is curious that at a time when publishers worry about the future of the industry, there are two translations of the same book from two different publishers.

Translations are a way to discover a new socio-cultural and literary landscape. Last month, the English translation of Joel Dicker’s debut novel The Harry Quebert Affair (MacLehose Press), which has created one of the biggest stirs in publishing, was released. A gripping thriller, originally in French, it has sold over two million copies in other languages. A look at some other notable translations published recently:

Mikhail Shashkin’s disturbing but very readable Maidenhair (Open Letter), translated from Russian by Marian Schwartz, about asylum-seekers in Switzerland.

Juan Pablo Villalobos’s Quesadillas (And Other Stories) translated from Spanish by Rosalind Harvey is about 1980s Mexico.

Roberto Bolano’s The Insufferable Gaucho (Picador), a collection of short stories, translated from Spanish by Chris Andrews.

There is a range of European writers to be discovered in English translation on the Seagull Books list, Indian regional language writers from Sahitya Akademi, NBT, Penguin Books India, OUP, HarperCollins, Zubaan, Hachette, Navayana, Stree Samya, and Yatra Books.

Oxford University Press’s Indian Writing programme and the Oxford Novellas series are broader in their scope including works translated from Dogri and Konkani and looking at scripts from Bhili and Tulu.

Translations allow writers of the original language to be comfortable in their own idiom, socio-political milieu without carrying the baggage of other literary discourses. Translated literature is of interest to scholars for its cultural and literary value and, as Mini Krishnan, Series Editor, Oxford Novellas, writes, “the distinctive way they carry the memories and histories of those who use them”. Making the rich content available is what takes precedence. Within this context, debates about the ethics of publishing a translation such as J.R.R. Tolkien’s 1926 prose translation of Beowulf (HarperCollins), 88 years later, seem to be largely ignored though Tolkein described it as being “hardly to my liking”.

***

Linguistic maps available at http://www.muturzikin.com/ show the vast number of languages that exist apart from English. In the seven states of northeast of India alone there are 42 documented languages. Reports such as http://w3techs.com/technologies/overview/content_language/ all indicate that content languages (all though with strong literary traditions) such as Hindi, Marathi, Sanskrit, Punjabi and even Irish are used by less than one per cent of websites. Google India estimates that the next 300 million users from India won’t use English. It isn’t surprising then to discover that Google announced the acquisition of Word Lens, an app which can translate a number of different languages in real time. For now users can translate between English and Portuguese, German, Italian, French, Russian, and Spanish. Indian languages may be underrepresented on the Internet but, with digital media support and the rapid acceptance of unicode, an encoding which supports Indic fonts, translations will become easier. Soon apps such as Word Lens may expand to include other languages, probably even circumventing the need of publishers to translate texts.

Guest post: Arunava Sinha on translating for children and adults

Guest post: Arunava Sinha on translating for children and adults

 

When I heard that Arunava Sinha would be attending JumpStart as a panelist. I wrote him immediately. I was curious to know if he changed his methodology when translating for different kinds of readers or did the story remain a story for him.  So he sent me this short note about his experiences at translating for children/YA as opposed to translating for adults.

Arunava has published with many publishers. He has also translated stories from Bengali for children ( Puffin) and written an introduction to a translation (Hachette India). Arunava Sinha, the Rhythm of Riddles

This is what Arunava had to say:

arunava-sinha-photo-300x225

I do not translate children’s or young adult’s literature differently from adult literature. As a translator, my mission is still to be true to the original text and uphold the intention of the writer (at least, my perception of the intent). I trust the writer to have taken care of the factors involved in writing for children – directness, choice of words and phrases, subject, voice, and so on. I do not tailor the text in any way for the readership. If the writer makes certain demands of the young reader, or has certain assumptions about what they know already, so do I. I do not intervene to make things more easily digestible for the reader of the translation because she or he happens to be young.

Reading children’s literature in translation is, arguably, no different from reading adult literature in translation. Unfortunately, not enough literature for children or even young adults seems to be available in translation. As readers in two, maybe three, Indian languages, most of us are deprived of the variety of writing for children in India and elsewhere in the world. And so are our children. Logo

Arunava Sinha will be on the panel discussion “Speaking in Tongues”, 29 Aug 2013 @ 16:30 pm. The other panellists will be Urvashi Butalia, Rubin D’Cruz, Sampurna Chattarji and Shobha Vishwanath. Some of the issues that they will be addressing: “Translation is tricky. Dialogue is difficult. How can we know that a book that works in one language will work in another? Which stories travel? Which ones ‘stick’? Why are there so few children’s books translated from one Indian language to another? Are illustrations just as culture-bound as words?”

For more information about Jumpstart, registeration details etc: http://www.jumpstartfest.com/home

Jaya Bhattacharji Rose  is an international publishing consultant and columnist.

Twitter: @JBhattacharji

22 Aug 2013

Translations, children’s literature, Jumpstart 2013

Translations, children’s literature, Jumpstart 2013

Vasilisa the Beautiful

 

 

During my childhood I was fortunate to have read many stories published in the former Soviet Union. Some of my favourites were and continue to be  the folk tale Vasilisa the Beautiful  collected by Alexander Afanasyev (1930s); Alexander Pushkin’s verse fairy tale  The Tale of Tsar Saltan, of His Son the Renowned and Mighty Bogatyr Prince Gvidon Saltanovich, and of the Beautiful Princess-Swan (1831) and Nikolay Nosov’s The Adventures of Dunno and his Friends (1954). These were written in Russian and the English translations were made available by People’s Publishing House (PPH). The translations were a delight to read, all the books were richly illustrated, the printing was done on very good quality paper, usually the books were hardbacks and the price points were incredibly low. These books establish for me a high benchmark in terms of what can be achieved in children’s literature. Years later I still possess my copies of these books and now my daughter is beginning to enjoy flipping through the books. (The other day she very grandly announced to me that these are my books. Not yours!) Alexander Pushkin, 1831

The translations were usually done by a wide variety of people around the globe. Inevitably the language used is perfect in the destination language without carrying over any awkward phrases or sentence structures from the source language. ( “Awkward” only if it is impossible to translate a phrase or a sentence accurately in to destination language.) But by focusing on the perfect use of English without compromising on its quality did not take away anything from the original story. There is no doubt that the stories originated in the former Soviet Union as all the details remain the same. Even the illustrations are not adapted, reduced or modified for publication in the destination language. They were reproduced as is. Even if they were unfamiliar and at times challenging for children since they were so far removed from their own culture, it really did not matter. The illustrations accompanying the story were sumptuous and complemented the story well. Even their placement on the page was always done correctly. The text matched the illustration laid on the page. So a young reader would not get unduly perturbed.

Logo At the annual JumpStart event  ( 29-30 Aug 2013) translating children’s literature or “Speaking in Tongues” is going to be the theme. The speakers are a wide variety of publishing professionals from India and abroad. They consist of publishers, designers, translators, educators, authors and illustrators. They will be sharing their experiences and discussing the significance of words, illustrations, languages and cultures and how they help shape/influence young minds. Also addressing issues such as “building a healthy and sustainable ‘bibliodiversity’ for the next generation? Or are we creating a whole generation of linguistic exiles, neither ‘at home’ in their mother tongue nor in English?” These are sessions I would like to attend. Hear what are the challenges of producing children’s literature across cultures, the successful experiments/collaborations that have happened recently etc. For more details http://www.jumpstartfest.com/home gbo-white

Jaya Bhattacharji Rose is an International Publishing Consultant and columnist.

Twitter: @JBhattacharji

20 Aug 2013 

Jumpstart, “Speaking in Tongues”, 29-30 Aug 2013, New Delhi

Jumpstart, “Speaking in Tongues”, 29-30 Aug 2013, New Delhi

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Jumpstart is an annual platform provided in India by the German Book Office (GBO) that is targeted specifically at professionals within the children’s book industry, bringing together authors, publishers, illustrators, designers, booksellers and retailers, teachers and librarians. It began in 2009 with a small workshop for professionals. But over the years it has blossomed into a two-day event that is clearly demarcated by open sessions that include panel discussions and workshops/master classes. Each event revolves around a theme that is encapsulated well in three words — “Join the Dots” (2010); “Out of the Box” ( 2011); “Off the Page” (2012) and this year it is “Speaking in Tongues”. The event is scheduled to be held on 29-30 August 2013, the India International Centre, New Delhi. Since last year the Book Souk, matchmaking between publishers and authors, has become a key aspect of the festival too. Key publishers such as Scholastic India, National Book Trust, HarperCollins, Hachette, Young Zubaan, Tulika, Tara, Karadi Tales, Pratham, Eklavya and others have participated in past Jumpstart festivals with direct, positive outcomes. For instance Pratham Books has recently acquired the publishing rights to five books by the French artist Herve Tullet who participated in 2012.

Herve Tullet, signing a book for my daughter, Sarah Rose. Aug 2012

According to Prashasti Rastogi, Director, German Book Office, Delhi “This year we will focus on language. The festival is organised by the German Book Office New and Frankfurt Academy with support from the Federal Foreign Office, Germany. Our partners are Pratham Books as are our Knowledge Partners along with India International Centre and CMYK Book Store. Pratham Books is partnering for a session with language teachers and librarians.”gbo-white

The focus on publishing children’s literature in different languages, the challenges and the thrill of doing so are what are to be discussed at the end of August. One of the panel discussions during the open session will be “Translation is tricky. Dialogue is difficult.” Some of the questions being raised are “How can we know that a book that works in one language will work in another? Which stories travel? Which ones ‘stick’? Why are there so few children’s books translated from one Indian language to another? Are illustrations just as culture-bound as words? ” The other Open Sessions that sound fascinating are “Art as language, designer as author” where award-winning illustrators Julia Kaergel, Emily Gravett will be co-panelists with publisher Arundhati Deosthali and Dorling Kindersley Design Director Stuart Jackman; “What is your bhasha? What is your language?” A workshop for teachers and librarians where panel of speakers who have experiences to share about the teaching and learning of different languages and its impact on learning as a whole. Authors will share experiences on why they choose to write in a particular language and their own experiments with it. To the right is a photograph that I took last year from the open session when Herve Tullet was on stage. 20120823_104202

Such an event is important given that of 1.1 billion people in India, only 2 per cent are able to read and write English. The number of young people below the age of thirty is 550 million who are not only literate in English, but prefer to communicate in the language . The per capita number of book titles published in India is around 8 per 1,00,000 population. This number is much lower in comparison to those of the countries like the United Kingdom, the United States of America, France, and Germany. According to Rubin D’Cruz, Asst Editor, Malayalam, NBT, in terms of languages, the per capita number of titles published per 1,00,000 persons is 6.3 in Bengali, 6.2 in Gujarati, 5 in Hindi, 4.8 in Kannada, 4.2 in Telugu, 3.9 in Urdu, and 7.7 in Assamese (the highest). The publishing industry in Tamil and Malayalam are extremely active and although the Assamese speaking population is relatively low, the publishing industry in Assamese is a lot more active than it is in Marathi, Bengali, Telugu, Gujarati or Kannada. Some of the statistics from 2012 are:

• Hindi (422 million)
• Bangla (83 million)
• Telugu (74 million)
• Marathi (74 million)
• Tamil (60 million)
• Urdu (51 million)
• Gujarati (46 million)
• Kannada (38 million)
• Malayalam (33 million)
• Oriya (33 million)
• Punjabi (29 million)
• Assamiya (13 million)

From the National Youth Readership Survey, National Book Trust, 2010:
1. Of 1.1 billion people in India, only 2 per cent are able to read and write English.
2. 42% of India’s book-buyers are habitual readers; per capita consumption is Rs 80
3. Literate youth=333 m (2009) = 27.4% of total Indian pop or 73% of total youth pop. Signif: Rural (62%; 206.6m) and Urban (126.1m)
4. Pop of literate youth (2001-9) has grown 2.49% higher than the overall pop growth (2.08%)
5. Growth more rapid in Urban (3.15% p.a) than Rural (2.11% p.a.) areas.
6. Hindi is the principal medium of instruction, however as the youth go for higher education the proportion of Hindi as the medium of instruction declines.
7. Approx 25% literate youth read books for pleasure, relaxation and knowledge enhancement; more females read (27%) for leisure than males.
8. Schools are imp for readership development. 59% developed a reading habit in schools. Peer influence is also an important factor.

Actually publishing in India is exciting. As long as you understand the peculiarities of India like the multi-lingual character of the territory, the reverence Indian readers have for the written word. There exists a thriving middle class; increasing amounts of disposable income coupled with a disposition to read for pleasure rather than to clear an examination (a noticeable shift in recent years). Earlier the inclination was to buy books for children, but slowly between the ages of 8+ till graduation from university the casual reader disappeared, so there were no books available for this segment too. Today there is still a considerable vacuum in this age-group, but the market is slowly being transformed as is evident by the appearance of at least three new imprints for young adults in the past year – Inked (Penguin India), Red Turtle (Rupa Publications) and Scholastic Nova (Scholastic India).

As the first Prime Minister of India, Jawaharlal Nehru, also patron of Sahitya Akademi, said in a speech he delivered extempore in 1962. “…to think that a language is crushed or suppressed by another language, is not quite correct. It is enriched by another language. So also our languages will be enriched the more they get into touch with each other … .” (p.319-320 Best of Indian Literature 1957-2007, Vol 1 Book 1, Sahitya Akademi. Eds, Nirmal Kanti Bhattacharjee and A. J. Thomas.)

If the previous editions of Jumpstart are anything to go by, Jumpstart 2013 sounds very promising. I am definitely going to attend this year too!

Jumpstart: http://www.youtube.com/watch?v=FpK_38mScEg
Website and registeration: http://www.jumpstartfest.com/home

18 Aug 2013

Jaya Bhattacharji Rose is an international publishing consultant. She has a monthly column on the business of publishing called “PubSpeak” in BusinessWorld online. 

Twitter: @JBhattacharji

 

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