Gutenberg Posts

Interview with Ahlawat Gunjan

05 09 , 2019 1 Comment

Ahlawat Gunjan has a Master’s Degree in Graphic Design from The Glasgow School of Art, UK. Previous to that he also spent a semester at Indiana-Purdue University, USA focusing on design thinking and leadership. He is a graduate of the National Institute of Design, Ahmedabad.

Trained at Lars Mullers Switzerland and Faber & Faber, UK, Ahlawat has a varied and interesting work experience. His overlapping interests in art and literature not only made him pursue a career in publishing but also informs his keen interest in visual authorial interventions and curatorship. This allowed Gunjan to shape the visual personality of the book at every step of its creation. Ahlawat also enjoys the many ways and levels at which a designer can take narrative construction forward through type and image.

He heads Design Department at Penguin Random House, India during the day and spends time painting in the evenings and over the weekends.

Following are edited excerpts of an interview conducted via email:

1.How did you get into the world of publishing?

It was a beautiful accident. My first job was with Hidesign in Pondicherry and I wanted to move closer to home. So, I was looking for opportunities in Delhi and DK happened. I was really enjoying the process of book making, image editing, and managing large book design projects. And I’m rarely satisfied. So, I wanted to try out my hands on a few book covers for Penguin (which used to be next door really in Panchsheel). I still remember being nervous asking my then manager and now Managing Director, DK India, Aparna Sharma, and she was absolutely open to the idea and very encouraging. I did one cover and it went off very well and this was the start of a new journey. I went on to do four more covers and discovered a sort of hidden joy in myself. I realized I really wanted to do this for living now. With huge support from DK and Penguin, the switch happened and I made Penguin my home thereafter. My masters at The Glasgow School of Arts was focused on publishing and as a part of it, I was extremely lucky to intern at Lars Mullers in Switzerland and later at Faber and Faber. This is how publishing happened to me and today, honestly I can’t imagine myself in any other domain of Graphic design.

2. What in your opinion are the basic elements of designing a book cover?

Since seeing comes before words, I would say strength and clarity are foremost and non-negotiable. By strength, I mean the ability of the cover to draw your attention towards it and clarity is the ability (through image and typography) to communicate the message clearly and effectively. The rest happens between these two.

3. Are there a set of basic ground rules that a book designer should be aware of before delving into a new project?

Be courageous and have conviction.

Design and not decorate.

Allow things to evolve.

4. Do you think the basic principles of book designing have undergone a massive transformation since the medieval ages or is it that the modes of production have transformed the process?

Since medieval ages, absolutely. That time we used to have decorative leather bound books with very less variations in terms of size and colour palette. Margins and page settings were dictated how monks would hand write the contents.

With Guttenburg’s invention, the game changed entirely. With printing press, movable type blocks were introduced for mass production.  One can see a lot of illustrated elements like decorative capital letters, but what was missing was para spacing, line spacing, leading and all forced justified text which made the whole page pretty hard to read. It was the time when publishers were the printers and often wanted to show their abilities that were boring, hard to read and based on little showing off. Designs that wouldn’t enhance the text. By 1700s, printing became somewhat common to the masses.

By 1800s, there were authors and fine artists who were involved and commissioned to design and set the books. They introduced the notion of foot notes, side bars and paste numbers. This was the time when the economics of making a book took some precedence, which until now was secondary. 1900s saw several design schools mushrooming all over Europe and USA, with their respective design philosophies (It is very evident even today. For instance, the way Swiss or Dutch people approach design and produce their books, with very strong and distinct typography, imaging and very high production quality).

So, on the whole with turn off every century, book designing saw their own changes.

5. How important is it to know typography as well as different art forms to design a book cover/ book? If yes, what are the fonts for which you have a soft corner?

Author assigns certain voice to their characters and as a book designer we have to assign visual voices to those characters. So, you can understand what a narrative can do without a voice or having a wrong voice. I believe the relationship between the cover design and the text is very special. This is because a font, colour or layout is not chosen solely in function of its legibility but principally for its associative capacity. The classic problem of semiotic theory is that a single image expresses more than a thousand words, and a single word conveys more than a thousand images. (p. 116 Devleminck, Steven, Gobert, Inge, Looveren Johan Van. The Balancing Act of Design )

It’s the backbone of a good cover and I strongly believe in it. Infact, I went to do a summer intensive typography course at the Royal College of Arts, London fairly recently.

I do have some favourites fonts, but I’m trying to work with as few as four/six.

6. Has digital technology made a qualitative difference to book covers?

Yes, your work can reach an unimaginable amounts of readers (say FB, Instagram and other social medias, people tagging etc.), which wasn’t the case 10 years back really. Additionally, unknown readers reach out to you on Facebook, Instagram, Amazon review with their compliments, which is very satisfying and encouraging.

7. What is it that you seek in a book cover design?

A space to negotiate, collaborate, and construct ideas/thoughts and above all space to create! I try to be in author’s shoes to see and feel the writings, to basically try to get the pulse of every possible detail and to assure them that we are equally excited about your work and at the end, making them hand over the controls to you. These are far more fundamental than deciding which fonts to use, what leading is better for a book cover, and so on and so forth.

A designer has a certain accountability and his/ her actions have enormous impact on millions of readers. Without knowing, they become a part of the design and literary history. Along with all the fun you may have, it’s also a huge responsibility on your shoulders, because you are going to give a visual personality to someone’s years of work. Additionally, this will go to print and will be out there for years to come (unlike the digital format, where you can change details quickly). A book cover designer needs to understand that the author’s work is linear but the images on the cover are associative. The challenge is to add layers through visual intervention with type and image. That means, apart from giving a structure, designer can control the reader to read the content in certain way. In other words, the designer holds a remote control to direct the reader a certain way.

8. What is your ideal brief for a book cover design? What are the elements it must absolutely contain and what are the elements that would be bonus if included but are not that necessary?  

We have a standard cover brief format at Penguin and we get written cover briefs from our editors. But, I always believe in having a detailed chat with the editor, sometimes with the author and the sales team also, before I start thinking and researching for the cover. I feel, this way I get the best results!

It’s helpful to have all the elements pertaining to the cover:

Format (HB or PB), size, spine width, budget, extracts to read along with visual suggestions and any additional inputs from the author and Sales.

9. What are the cost considerations of creating a book cover design?

We do work with certain budget per cover and depending upon the design ideas, we sometimes push and pull. For instance, if a designer got a cover design that is dependent on post-press effects (embossing, die-cuts, debossing, Pantone colours) or wants to use unusual stock or slightly extensive printing technique, then we do push the cost boundaries to make it happen. I think it’s about how much we collectively believe in that book and it’s linked to the way we are positioning that particular book.

10. How do you manage to maintain a freshness of style especially with the play of light in most of your compositions? What are the mediums you are partial to — watercolours, acrylic, ink etc.?

My mentor Lars Müller says, “We are authors while designing. Design is our language. And I must reflect my beliefs”. I start each book cover design project from scratch, from reading the manuscript to researching about visuals, fonts I will be using or drawing, discussing the ideas with editors and authors. My way is slow, simple and uncluttered, as already there is enough visual pollution both in typography and imaging. Both of these are art and science and one should strive for simplicity.

No, I’m not partial to any medium when it comes to designing a cover. It has to be absolutely objective and true to the contents inside.

11. What would you claim to be your signature style in creating an art work, may it be canvas or a book cover? For Turner it was the playing of paper and colours. What is yours?

I like making my own imagery for the covers. Originality is one feature that plays an enormous role in my designs. In this age and date where everything is a click away, one seems to think that they have browsed through similar visuals. To arrive at something that is startlingly unconventional and refreshing, the process of thinking needs to be unconventional too. Therefore, one must embrace ambiguity and not kill any idea that one has. I always say it is better to produce an ugly cover but it should be an original. “I prefer ugly covers to clone covers. At least ugly covers demand a certain amount of attention. And will continue to be ugly. In other words, today’s ugly is tomorrow’s beautiful,” says Peter Mendelsund and I can’t agree more to this.

12. Who are the artists and book designers who have influenced you?

My absolute favourites are Irma Boom, Adrian Shaugnehhesy (just spent a week with him in London) and Peter Mendelsund (my ex-colleague from Knopf, USA).

Artists: David Hockney, Ivon Hitchens and Amrita Sher Gil. I can’t do without them!!

13. Can you share examples of book covers that you consider iconic?

Gun Island by Amitav Ghosh, Gandhi by Ramchandra Guha, Premchand series, Indica by Pranay Lal, Moong Over Microchip by Venkat Iyer, God in the Quran by Jack Miles (Knopf US), Trampled Under Foot by Barney Hoskins (Faber and Faber) and The Room on the Roof by Ruskin Bond (anniversary edition). 

5 September 2019

Juergen Boos, President/CEO, Frankfurt Book Fair/ Frankfurter Buchmesse, on “Freedom to Publish”, 23 Jan 2019, Jaipur Bookmark

14 02 , 2019 1 Comment

Juergen Boos, President/CEO, Frankfurt Book Fair/ Frankfurter Buchmesse, delivered the inaugural speech at the Jaipur Bookmark. It is the business conclave that is inaugurated the day before Jaipur Literature Festival and then runs parallel with the litfest. It is an exciting B2B space for publishing professionals to network. Juergen Boos’s speech is published here with his kind permission.

******

Juergen Boos, 23 Jan 2019, Diggi Palace, Jaipur

Dear Namita Gokhale,  

Dear William Dalrymple,  

Dear Sanjoy K. Roy,  

Dear Colleagues and Friends,

Thank you very much for the invitation to speak here today. The Jaipur Literature Festival is a festival of cultures, language, ideas and literature, and I feel very privileged to have the chance over the next few days to listen to so many Indian authors and personalities from around the world and to converse with them.

At this confluence of cultures, I’m pleased to address the friends from the trade at Jaipur Bookmark today. 

After all, that is the fundamental principle of any literature festival: creating an environment for interactions that promote the free exchange of ideas and opinions.

The free exchange of ideas and opinions – never has that been easier than today, in the 21st century.

And never has it been so threatened.

Over the past 20 years, communications technology has taken an evolutionary leap, one that surpasses anything the most far-sighted science-fiction writers of the 19th and 20th centuries could have imagined.

In Stanley Kubrick’s film “2001: A Space Odyssey” from the year 1968, Dr Heywood Floyd, an astronaut, has a “videophone call” with his daughter while at the space station.

Fifty years later, in the summer of 2018, the German astronaut Alexander Gerst used his mobile phone to take fascinating photos of his time at the International Space Station, images which were transmitted around the world.

Videophones, computer tablets, artificial intelligence, voice control – many of the things that Kubrick envisaged 50 years ago have become reality.

According to the 2018 Global Digital Report,[1] of the four billion people around the world who have access to the Internet, more than three billion use social media every month.  Nine out of ten users log on to their chosen platforms using mobile devices.

The number of people who use the most popular platforms in their respective country has grown over the last 12 months by almost one million new users each day.

What I find remarkable here is that not only has communications technology made a quantum leap, the devices that allow the world’s population to participate in the global conversation have also become so inexpensive that almost everyone can afford one.

That is giving rise to a previously unknown participatory process, one that has the power to change democracy’s traditional ground rules: 

Everyone today is in a position to publish whatever they want – using blogs, podcasts and self-publishing platforms, as well as traditional publishing houses. News is transmitted around the globe in the fraction of a second, and social networks allow us to reach more readers and viewers than ever before.

In just a minute I will talk about the challenges and consequences that are resulting for the publishing industry.

First, however, let’s look at the darker side of these developments:

In the 21st century, a few select businesses have become private superpowers. They can do more than most countries to promote or prevent a free exchange of opinions.

Via social networks, phenomena like the viral spread of fake news, hate speech and slander now have a global impact. 

Professional trolls strategically destabilise political discourse online, fuelling populist, nationalist and anti-democratic tendencies throughout Europe and around the globe.

One observes that, here in India, free speech is facing a threat sprouting from religious motivations, political biases and social judgments. Attempts in the recent past to silence journalists, writers, film-makers and publishers reflect the rise of identity politics and apathy on the part of the state. Two journalists of international repute – Gauri Lankesh and Shujaat Bukhari – were shot dead within a span of nine months. Publisher friends like DC Books, Kalachuvadu Publications and their authors have witnessed attacks by fanatics who may have never even read the books in question.

When I look at the hysteria, hatred and hostility that characterise the discussion in social media, the permanent state of turmoil that societies around the world find themselves in, then I begin to doubt whether we are actually capable of using the communications technologies whose development we are so proud of.

To paraphrase Goethe: “The spirits I called / I now cannot rule”.

In social media, language is used as a destructive weapon day in and day out, and it’s become clear how disastrous this can be for those individuals targeted by the bullying. It can even lead to murder.   

In his 2016 book Free Speech, which you undoubtedly know, the British historian Timothy Garton Ash examines the question of how free speech should take place.

He asks which social, journalistic, educational, artistic and other possibilities can be realised to ensure that free speech proves beneficial by facilitating creative provocation without destroying lives and dividing societies.[2]

He comes to the conclusion that the less we want to have laid out by law, the more we have to do ourselves.

After all, Ash explains, there is no law that can draw a line between freedom and anarchy – every individual must look within before expressing himself or herself and must take responsible decisions.

I would like to talk with you about this “how” in the coming days and hear your opinions.

Personally, I feel that the participatory process I mentioned before requires us – our industry, but also each of us as individuals – to take a stance. Expressing an opinion of this type was long reserved for politicians or the media. Today, in the 21st century, we all have the possibility of making our voices heard.

And we should not do that in keeping with the motto “overnewsed but uninformed,” but in a carefully considered manner.

I believe that this permanent state of turmoil is troubling, this hysteria which does not stop at speech, but which now increasingly leads to violence.

Personally, I’m alarmed at how the language we use is becoming increasingly coarse and, following from that, the way we interact with each other.  

The problem about this state of turmoil is that it usually results in the exclusion of others and, consequently, causes even deeper trenches to be dug.   

Yet how can we deal with the challenges of our time – and find solutions to them – if not in dialogue with each other?

That leads to the question: what responsibility do publishers bear, does our industry bear, today, in the post-Gutenberg era?

How can publishing houses and their products remain relevant in an age in which fake news can be disseminated faster than well-researched books?

In which rumours, supposition and conjecture are more quickly viewed, liked and shared than texts capable of explaining complex contexts?

As my friends Kristenn Einarsson and José Borghino have pointed out on many occasions, “If we are to create and maintain free, healthy societies, then publishers must have the will and the ability to challenge established thinking, preserve the history of our cultures, and make room for new knowledge, critical opposition and challenging artistic expression”.[3]

Publishers in the 21st century are in a privileged position: the industry looks back on a long tradition, on the one hand, and has built a reputation. Publishers are gatekeepers – they filter and assess content, they curate before they publish.

They consider it part of their job to publish content that is well-researched, documented, checked and carefully assembled as way of contributing to the range of opinions present in society.

On the other hand, they now have the possibility of reaching their readers through various channels, offering their expertise, their content and their opinion exactly where their target group is found.

Publishers and authors in many parts of the world risk their lives by writing or bringing out books that criticise regimes, uncover injustices and shed light on political failures.

On 15 November 2018, the Day of the Imprisoned Writer, Arundhati Roy wrote the following in a letter to the Bangladeshi writer, photographer and human rights activist Shahidul Alam: “How your work, your photographs and your words, has, over decades, inscribed a vivid map of humankind in our part of the world – its pain, its joy, its violence, its sorrow and desolation, its stupidity, its cruelty, its sheer, crazy complicatedness – onto our consciousness. Your work is lit up, made luminous, as much by love as it is by a probing, questioning anger born of witnessing at first hand the things that you have witnessed. Those who have imprisoned you have not remotely understood what it is that you do. We can only hope, for their sake, that someday they will.”[4]

As you know, Shahidul Alam was taken into custody in July of last year after he criticised the government of Bangladesh in an interview with Al Jazeera and in various Facebook posts.[5] Fortunately he has since been freed, but the charges against him remain.

Without wanting to turn these very personal remarks by Arundhati Roy into a generalisation, I would just like to say that she has put it in a nutshell when she writes that, through their work, writers, authors, journalists and artists draw a vivid map of humankind in our part of the world.

Journalists and other authors write despite intimidation and threats. Like Shahidul Alam, they are driven by a mixture of love and anger. For that, they deserve our highest esteem and respect.

Writers and journalists are being intimidated and forced into silence all around the world because of their political and social engagement, something we condemn in the strongest possible terms.  

As discoverers and disseminators of ideas and free thought, we, as a community, have a greater responsibility to uphold freedom of expression. At the same time, we cannot withhold our criticism of its misuse.

I hope to have the chance to speak with many of you about these issues in the coming days.

Thank you.

[1] https://wearesocial.com/de/blog/2018/01/global-digital-report-2018

[2] (Kapitel Ideale, Seite 123)

[3] Zitiert in Nitasha Devasar: Publishers on Publishing – Inside India’s Book Business

[4] https://pen-international.org/news/arundhati-roy-writes-to-shahidul-alam-day-of-the-imprisoned-writer-2018

[5] https://pen-international.org/news/shahidul-alam-writes-to-arundhati-roy

13 February 2019

Amazon KDP event in New Delhi, 30 Nov 2017

01 12 , 2017 3 Comments

I moderated a panel discussion on self-publishing for Amazon Kindle Direct Publishing  Author Academy. The panelists included  Sanjeev Jha, Director,  Kindle Content, India, successful fiction writer Vineet Bajpai, and romance novelist Sundari Venkataraman on Thursday, 30 November 2017, Le Meredien,  Delhi.

It was a fabulous event consisting of an informative presentation by Sanjeev Jha after which a lively discussion ensued. The presentation was an excellent walk through about the various features KDP offers. For instance, KDP Select, the helpline support, digital tools to help upload illustrated books particularly children’s books etc. Apparently since the KDP was launched in September 2015 there are now more than 3.2 million books available on the platform. He reisterated that many readers like to browse through books digitally and if the author is readable or establishes their reputation there is the likelihood of the book translating into actual sales of print editions. Some of the most popular genres remain romance and self-help. A categorisation which is also noted in the traditional forms of publishing too. KDP was launched with the view to allow authors to access their readers with only the digital platform in between. Over time it has proven to be quite a popular way of publishing. In Dec 2016, ebooks in five Indian regional languages were launched on the Kindle. As of now it is possible to publish books on the KDP in Hindi, Tamil, Marathi, Gujarati and Malayalam but it still in the Beta version so is not being publicised too much for now. Interesting facts emerged for instance that Amazon pays royalties to its authors depending upon how many pages have been read and not necessarily by the book. For instance, Sundari Venkataraman ( who has been a regular user of KDP since Feb 2014 and now has 20+ books on the platform) mentioned that there are months when she measures her books by the number of pages read and has notched up numbers such as 15-18,000 pages. It is not very clear how many books were opened and read or whether there was a “read through” in the process or not. Vineet Bajpai made it amply clear with his lucid interventions that publishing on KDP is a convenient process for it gives access to ready data immediately yet it also requires immense discipline and dedication to ensure that the book is discovered and read. In the short span of five months since his book was launched in August 2017, he has sold more than 25,000 print copies. Both the authors agreed that they dedicate time to marketing and promotion, otherwise as another author from the audience mentioned her ten books languish on the platform.

The audience consisted of a diverse cross-section of people. There were seasoned, award-winning authors to debut authors who had unpublished manuscripts but were not sure which method to adopt — traditional or digital. There were quite a few teenagers interested in writing who were being represented by their parents. There were storytellers in various languages keen to understand how KDP will be beneficial ? Would they be able to publish stories  + audio clips of their performances? There were authors who were puzzled by the distinction between KDP and KDP Select and what it meant in terms of exclusivity and support they could expect from Amazon. There were KDP authors who had had a good experience of the platform and wished to understand how to exploit it further for everyone in the hall was in agreement that Amazon, unlike other publishing firms, is responding in real time to its users ( authors/readers) and constantly improving its bouquet of offerings. There were book bloggers, journalists ( all media), ex/servicemen, doctors, strategic study analysts, translators, poets, print publishers wishing to understand the mechanisms of digital publishing etc.  Some of the pertinent questions asked by the audience present were about editing a manuscripts, ROI on publishing a book using  KDP, how are  books discovered from the 3.2m Kindle titles available, how do authors earn royalties especially if their books are offered in the  Kindle Unlimited bundle, how is  plagiarism detected, what is the ideal length of a book?  The conversations went on for much longer than expected and were continued over lunch.

2017 marks ten years of Kindle. When it was first launched traditional publishers were not sure how it would affect publishing. For some years thereafter a “disruption” was noticed when ebooks became exceedingly popular and many publishers made modifications to their business models. For instance by doing away with renting spaces in warehouses for stocking printed copies of their backlists and moving to the print-on-demand ( POD) model where it is possible to order one copy at a time. Another way was to penetrate newer markets using digital devices by launching apps on smartphones and not necessarily restricting themselves to specific hardware such as the Kindle. Now notably there has been a plateauing of ebook sales and print books are becoming more and more scrumptious in production. Having said that there is no doubt that Amazon with the launch of Kindle and its KDP programme with its mechanised process has democratised the publishing of a book in a manner seen first with Gutenberg. The Industrial Revolution in the nineteenth century scaled up the productivity of printing presses by improving their construction and using steam power to operate them. Now with the digital process it has made it easy for every person to publish, circumventing publishing gatekeepers and tastemakers, accessing readers worldwide, in a very short span of time — a few hours. It is this seeming collapse of time which has sped up the process of production and expectations. Of course there is the flip side of this that despite Amazon offering its KDP authors the tools create book covers, many individuals need to invest in having their manuscripts edited as that is not a service option. Also to have the book discovered the onus of promoting the book lies with the author and not with Amazon.

The response to it has been enthusiastic with many participants writing in with appreciative notes of thanks, particularly how informative the session was!

1 Dec 2017 

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