On 14 February 2018 to coincide with the birthday of beloved children’s character Clifford, Scholastic Corporation Rang the Nasdaq Stock Market Opening Bell .

[Here is the text from the press release]

Scholastic Corporation (Nasdaq: SCHL), the global children’s publishing, education and media company, will visit the Nasdaq MarketSite in Times Square on Valentine’s Day in honor of Clifford The Big Red Dog’s birthday.

Dick Robinson, Chairman, President and CEO of Scholastic, will be joined by the beloved literary icon Clifford as well as Scholastic employees with their children to ring the Opening Bell. For more than 55 years, Clifford has added joy to the lives of millions of children and has grown from a bestselling book series by the late, great Norman Bridwell into an iconic global brand. Today, there are more than 130 million Clifford books in print – plus a Clifford television series (currently on Netflix and through iTunes and Google Play), toys, games, ebooks, and interactive products, so that children can interact with Clifford wherever and whenever they like.

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Scholastic India have a large presence locally too.

15 February 2018