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“Publishing Pangs”,Economic Times, Sunday Edition, 5 July 2020

On 24 March 2020 invoking the Disaster Management Act (2005) the first phase of the lockdown to manage the Covid-19 pandemic was announced. “Disaster Management” is considered to be a part of the Concurrent List under “social security and social insurance”. With the announcement all but the most essential economic activity halted nationwide. Only 4 hours’ notice was provided, insufficient time to plan operations.

Demand and supply existed but all cash cycles dried up — because bookstores were not operating. Brick-and-mortar stores had to close while online platforms focused on delivering only essential goods and books were not on the list. Priyanka Malhotra says “When Full Circle reopened in mid-May, there was a great demand for books. Mid-June, supply lines are still fragile, so getting more books regularly is uncertain. Well-stocked warehouses are outside city limits and are finding it difficult to service book orders to bookstores. We are mostly relying on existing stocks.”

In future, the #WFH culture will remain particularly for editors, curation of lists, smaller print runs, the significance of newsletters will increase, exploring subscription models for funding publishers in the absence of government subsidies and establishment of an exclusive online book retailing platform such as bookshop.org. Introducing paywalls for book events as the lockdown has proven customers are willing to pay for good content. Distributors and retailers will take less stock on consignment. Cost cutting measures will include slashing travel as a phone call is equally productive, advances to authors will fall, streamlining of operations with leaner teams especially sales teams as focused digital marketing is effective, With the redefining of schools and universities due to strict codes of physical distancing and cancellation of book fairs, publishers will have to explore new ways of customising, delivering and monetising content.

In such a scenario the importance of libraries will grow urgently. Libraries benefit local communities at an affordable price point. They are accessed by readers of all ages, abilities and socio-economic classes for independent scholarship, research and intellectual stimulation. The nation too benefits with a literate population ensuring skilled labour and a valuable contribution to the economy. By focusing upon libraries as the nodal centre of development in rehabilitation and reconstruction of a nation especially in the wake of a disaster, the government helps provide “social security and social insurance”. Libraries can be equipped without straining the limited resources available for reconstruction of a fragile society by all stakeholders collaborating. As a disaster management expert said to me, “Difficult to find a narrative for what we are going through”.

After a disaster, the society is fragile. It has limited resources available for rehabilitation and reconstruction. To emerge from this pandemic in working condition, it would advisable for publishers to use resources prudently. It is a brave new world. It calls for new ways of thinking.

Given this context, the Economic Times, Sunday Edition published the business feature I wrote on the effect of the pandemic on the publishing sector in India. Here is the original link on the Economic Times website.

***

As the first phase of the sudden lockdown to manage the Covid-19 pandemic was declared on March 24, the timing was particularly unfortunate for the books publishing industry. End-March is a critical time in the book publishing industry.

End-March is a critical time in the book year cycle. It is when accounts are settled between distributors, retailers and publishers, enabling businesses to commence the new financial year with requisite cash equity. Institutional and library sales are fulfilled. The demand for school textbooks is at its peak. But with the lockdown, there was a severe disruption in the production cycle — printing presses, paper mills, warehouses and bookshops stopped functioning. Nor were there online sales as books are not defined as essential commodities.

“Publishing in India is estimated to be worth $8 billion in annual revenues,” says Vikrant Mathur, director, Nielsen India. “Trade publishing has seen four months of near-zero sales which straightaway knocks one’s revenues off by at least 25-30%,” says Thomas Abraham, MD, Hachette India.

Profit protection became key. Firms either reduced salaries or laid off employees, and unaffordable rentals forced closures of offices and bookshops. Arpita Das, founder of Yoda Press, says, “After three months of almost zero print sales, and low ebook sales, we decided to move out of our office space.”

In mid-May, bookshops and online portals resumed selling books. Bookstores delivered parcels using India Post, Zomato, and Swiggy. Sales of children’s books exceeded everyone’s expectations, averaging 30% more than pre-Covid sales. Shantanu Duttagupta, publisher, Scholastic India, says, “The ecosystem of children’s books and content comprises mainly of parents, educators and children. While print is traditionally preferred, it has to be recognised that content of any sort has to be format-agnostic. Whether it’s digital solutions for parents and children, helping educators through professional development or providing curated, age-appropriate books for children, being agile and nimble is key.”

Publishers announced curated digital content for schools engaged in remote learning. Scholastic Learn at Home, Collins Digital Home Learning, DK’s Stay Home Hub and StoryWeaver’s Readalong** were among such initiatives. Paywalls were introduced for creative writing workshops and were fully subscribed. Academic publishers noted an increase in inquiries from universities regarding bundle subscriptions.

To remain relevant with readers, there was an explosion of hashtags and promotions on the internet: #ReadInstead, #BraveNewWorld, #Reset, #MacmillanReadingSpace, #PenguinPicks, #KaroNaCharcha and #MissedCallDoKahaaniSuno. Book launches and lit fests went digital, with viewers across time zones. Brands like JLF ( Jaipur Literature Festival) got a viewership of over 700,000 worldwide*, while Rajpal & Sons got a viewership of over 300,000 — both hosted an equal number of events (50+) in the same time frame.

According to Meru Gokhale, publisher, Penguin Press, Penguin Random House India, “India’s reading consumption patterns during the lockdown consisted of ‘bucket list reads’ of classics, voluminous works and series fiction; self-help and mind-body-spirit lists.” Publishers launched frontlists (new and current titles) as ebooks , deeming that preferable to tying up cash in inventory. Interesting experiments by editors have involved crowd-sourcing new ebooks, usually kickstarted with an opening by a literary star. Vikas Rakheja, MD, Manjul Publishing, says, “We have seen a 300-400% growth in sales of our ebooks in April-June, over the same period last year, in both English and Indian regional languages, on Amazon Kindle and other online sales portals.”

Chiki Sarkar, publisher, Juggernaut Books, says their titles saw greater time spent on ebooks during the lockdown. Audiobooks also sold. Yogesh Dashrath, country manager, Storytel India, says, “Globally there was doubling of intake. In India, it accelerated exposure to audiobooks.”

But India is firmly a print book market. So it will take some time for patterns to change. Kapil Kapoor, MD of Roli Books and owner of CMYK bookstore in Delhi, says, “In Unlock 1, we have not yet seen a significant spike in the demand for books. For now, sales figures hover around 40–50% of pre-Covid-19 days, largely driven by online sales — an accurate reflection of consumer preference of wanting home delivery and not venturing out to markets due to a fear factor, which is understandable.” A concern is book piracy will increase in direct proportion to economic stress in households.

As for lasting trends, work from home culture will continue, particularly for editors. Experimentation with curated lists, smaller print runs and subscription models will be seen. Some publishing firms, imprints, bookstores, retailers and distributors may go out of business. Increasingly, finance and legal will join sales departments to ensure “correct” decisions are made. Cost-cutting measures may include slashing travel, relying more on digital tools for efficiency, such as negotiating book rights online, employing leaner sales teams and expanding business horizons beyond the Anglo-American book market, without travelling. New platforms capitalising on professional expertise and fostering creative synergies have emerged on social media, like Publishers’ Exchange, an initiative by language publishers across India, Mother Tongue Twisters, Roli Pulse, Independent Bookshops Association of India and Publishers Without Borders. With the redefining of schools and universities, publishers will explore new ways of customising, delivering and monetising content. Could book events go behind a paywall? Perhaps libraries will regain significance?

As the industry negotiates this disruption, it’s clear that it will take a lot of ingenuity to emerge largely unscathed on the other side. Everyone is hoping for a happy ending to this particular saga.

* At the time of writing the article, this figure of 700,000+ held true for JLF. But on the day of publication of the article, the number has far exceeded one million.

** Storyweaver’s Readalong are multilingual audio-visual storybooks.

5 July 2020

“Basanti”

08 03 , 2019 1 Comment

Basanti is an Odia novel written decades ago. It is also a fascinating exercise in literary experimentation. Well ahead of its times. The following extract is from the introduction written by translator Himansu S. Mohapatra and is reprinted by permission of Oxford University Press India

Imagine the inner world of an Odia novel, published in 1931 and set in the conservative Odia society of that time. The eponymous heroine seems to be a misfi t in this society thanks to her unconventional choices. She is friend to a Christian woman. She reads, writes, plays music, sews, and dispenses homeopathic medicine. It also happens that she marries for love. After marriage she comes to her husband’s village in Balasore to take up her new role as the daughter-in-law of a zamindar household, managed by her widowed mother-in-law. A life of petty domesticity and social conformity stretches out before her now. She does not, however, give up on her attempts at replenishing her mental and intellectual wardrobe. To that end she leafs through the pages of a Bengali monthly, writes articles for an Odia literary periodical (Nababani), and reads Tagore’s novel Gora multiple times, not to mention her locking horns with her husband and his male friends over the issue of emancipation of women. She even runs a school for the little girls in the village.

This aspiration on the part of a young woman for a higher mental plane does not evoke any response from the family. On the contrary, it invites opposition from her mother-in-law and even her husband. The element of surprise is not due to the fact that the novel depicts the agony and the sense of suffocation of a woman seeking emancipation from her narrow domestic confi nes. Surprise is in the fact that the novel does for the fi rst time posit activism for women in Odia literature, breaking with the earlier tradition of portraying a woman as a glamorous, adorable object. Yes, in Odia fictional literature Basanti is the fi rst ever woman character to have boldly staked a claim to emancipation of women, presented the means of that emancipation and mapped the pathway to it. The blazing presence of Nababani, Gora, Romain Rolland, and W.B. Yeats in the discourse of the novel is an eloquent testimony to that. Odia prose fiction, admittedly not of long ancestry in the 1920s and 30s, had not imagined such an intellectually vibrant inner world and that too as part of a character’s repertoire until the appearance of the novel Basanti.

I

Basanti is a landmark attempt at writing a new kind of novel in Odisha in the early decades of the twentieth century. Like all new literary offerings of the time in Odisha, it was published in the journal Utkala Sahitya in instalments starting from issue no. 2 of volume 28 for May 1924 to issue no. 8 of volume 30 for November 1926. The work of nine authors, six men and three women, Basanti is a fine gift to Odia fiction from the ‘Sabuja Age’ in literature. This literature was given to exploring new horizons —the Odia word ‘sabuja’, like the word basanti ‘green’ in English, is a symbol of youth, novelty, freshness, and so on—during its all too brief life span of 10 to 15 years. The novel was definitely a new undertaking. The newness existed at least at three levels. First, it was a product of a well-thoughtout plan for collaborative writing. Second, it was a novel with a focus on women. Last, but not least, it was a novel of ideas. The three levels were, of course, closely intertwined. When a group of writers come together for the express purpose of engaging in an act of writing, one can be sure that a new creative impulse, at once social and literary, is in the air. Was the late 1920s in Odisha, which saw the emergence of Basanti, such a time? Did it witness a new creative impulse?

…

III

In the 1920s English education and a wider world mediated by English books had begun to seep into the consciousness of the educated Odias, transforming it from within. The books they read and the ideas they conceived found their way into their Odia writing for which the journals and magazines of the time acted as both receptacles and triggers. Utkala Dipika, founded in 1866 by Gouri Shankar Ray, provided an outlet for their restless journalistic minds eager to explore their environs and shine the light into the areas of darkness. From 1897 onwards it was Utkala Sahitya, a monthly literary journal published under the editorship of the erudite and cultured Biswanath Kar, which set out to create a national literature for Odisha. It may be no exaggeration to say that the Renaissance of Odia letters was scripted in its pages. It was here that Chha Mana Atha Guntha by Senapati was serialized from 1897 to 1899 before being published in book form in 1902. It was here that the serialization of Basanti began in May 1924 and ended in November 1926 before being issued as a book in 1931 by a literary organization named Sabuja Sahitya Samiti formed by the ‘Sabuja’ group of writers. A revised and expanded edition of the novel, used as the source text for this English translation, was published in 1968 by the New Students’ Store, Cuttack.

IV

The passage from a single author to multiple authors was a significant aspect of Basanti. The novel saw the convergence of two new forces. One was a new writing strategy which the initiators of the novel referred to as a ‘collective composition method’. The other was the collective imagining of the new woman. This concerted effort at writing a novel was of course an extension of the other concerted efforts that were being seen in the social and political spheres in Odisha. While Gandhi’s call for non-cooperation with the colonial government had galvanized hearts and minds of every Indian, in Odisha it was the regional issue of the reunifi cation of a dismembered Odisha which struck a chord among Odia intellectuals and writers. The important thing was that the Odia nationalism of the 1920s, having co-existed with an internationalist and cosmopolitan outlook, was not insular. The Odia mind was like a sponge, which absorbed new ideas and new trends such as the psychoanalysis of Sigmund Freud, the mysticism of Swedenborg, the modernism of the Yeats–Eliot–Pound–Joyce generation as well as socialist ideas that reached the Odishan shores both directly through people like Frieda Hauswirth Das and via Bengali literature. As one prominent member of the ‘Sabuja’ group of Odia writers put it in a journal article, published in 1933, their effort was to create a new and fresh—and hence green—literature which, in tune with the international trends, would ‘celebrate the romance of a new reality by extending the frontiers of the everyday reality and reaching down to the unconscious’ (Baikuntha Nath Patnaik, Juga-Bina, 1933, p. 67).

….

It is worth pointing out here that the collaborative writing of the kind seen in Basanti was first to appear in Bengali literature in the Indian context. In fact in the ‘appeal’ published in volume 28 of Sahitya, Kalindi Charan Panigrahi called for a replication of this Bengali experiment with the ‘collective worship of the word’, evinced in the case of Baroyari (written by twelve authors), Bhager Puja (the work of sixteen authors), and Chatuskona (the work of four authors) in Odia literature. The Bengali experiment was obviously not the first. The Spectator, an influential periodical paper in eighteenth-century England, was the creation of many hands. Sir Roger De Coverley, its central character, though first imagined by Richard Steele, is taken over fondly by Joseph Addison, much in the same way in which the contours of the new woman in the titular Basanti are drawn fi rst by the male authors and then taken over and extended by the female authors.

Basanti: Writing the New Woman ( Nine Authors, One Novel)
Ananda Shankar Ray, Baishnab Charan Das, Harihar Mahapatra, Kalindi Charan Panigrahi, Muralidhar Mahanti, Prativa Devi, Sarala Devi, Sarat Chandra Mukherjee, and Suprava Devi.
Translated from Odia by Himansu S. Mohapatra and Paul St-Pierre

Oxford University Press, New Delhi, 2019. Pb. Pp. 246 Rs 550

8 March 2019

Richard Charkin, Director, Bloomsbury’s address at IPA Congress, 11-13 Feb 2018, Delhi

13 07 , 2018 No Comments

From 11-13 February 2018 the 32nd International Publishers Association (IPA) Congress was held at Taj Palace Hotel, New Delhi. The International Publishers Association (IPA) is the world’s largest federation of national, regional and specialist publishers’ associations. Its membership comprises 70 organisations from 60 countries in Africa, Asia, Australasia, Europe and the Americas. The congress was organised in Delhi along with the collaboration of the Federation of Indian Publishers ( FIP).

It was a wonderful congress with multiple panel discussions that fortunately ran in succession rather than in parallel and many fascinating conversations were to be had on the sidelines. It was a phenomenal gathering of publishers from around the world. The full programme can be accessed here.

On the first day of the congress the morning session included a Global Leaders Forum discussion led by the NITI Ayog CEO Amitabh Kant. The panelists included: Dr. Y. S. Chi, Elsevier, USA; Matt Kissner, John Wiley, USA and Richard Charkin, Bloomsbury. The panel discussion can be heard in the YouTube link given below. It was interesting to hear these global leaders of publishing, across different formats of publishing — academic and trade, share many similar concerns and talk about the growth of business.

Richard Charkin’s address ( heard from 1:33:30 mins in the link) was particularly pertinent, for here was a seasoned publisher sharing his experiences of many decades in the industry as well as offering great perspectives on how to deal with the future of this business. His mantra of “paying attention to authors” which is often tragically forgotten is worth paying heed to if the industry has to grow globally. Here is the edited version of my notes with inputs from Richard Charkin.

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Speaking from my experience in general book publishing and academic and educational publishing particular issues affect English language markets. Predictions are a fools game! I shall focus on what will be my hope for the future.

1980-90s — all about book marketing. Leaders frequently came from sales end of business.
’00s/noughts – Focus on technology and logistics. “How else do we get better? Distribution? Growing size? Complexity of retailers? This resulted in the business people leading companies. We now have very few companies led by publishers.
2010s- Where are our profits? Returning to our roots — IPR, authorship, how well are we serving our authors?, how does it compare to the growth in self publishing?, What value can we add for the customer/author? ( “Our customer is the author, as well as and arguably more than the reader or retailer”)
We get the responsibility of developing the authors by selling rights throughout the world.
If only we could kick the habit of overpaying very successful authors. Thus we have created a system where established authors with large unearned advances authors are effectively being subisdised by the less successful. Without unearned advances we could perhaps pay a higher overall royalty rate.
Control wastage. Even if we halve costs the impact on our bottomlines would be substantial.
Retailers would then become less than not diverse. Resist monopolistic control of some retailers. Editors would get back into leadership positions, which is really at the core of publishing roles. Also they would become more professional and understand the markets better they serve. Understanding role of the editor is understanding readers and authors. Also it would do away with the egocentric role it has become of late.
We know what is “IQ” and later came “Emotional Intelligence” but I would like to emphasise on “Cultural Intelligence” which is the recognition of differences between old and young, rich and poor, one country and another, understanding boundaries globally and internationally with different cultures. We have a core, we need to recognise the bits around the edges.

We need to work together to build a global industry. Most importantly serve our authors.

13 July 2018

PubSpeak: Total Recall

21 02 , 2014 1 Comment

( My column, “PubSpeak”, in BusinessWorld online focuses on the Wendy Doniger book controversy. Here is the url to it: http://businessworld.in/news/economy/total-recall/1266222/page-1.html . )

On 11 February, Penguin Books India reached a compromise drawn up in a Delhi Court that insisted it cease the publication and sale of American Indologist, Wendy Doniger’s book The Hindus: An Alternative History in India within six months. Dina Nath Batra of Shiksha Bachao Andolan Samitri had filed a civil suit against the publishers to withdraw from circulation all copies. Given that Batra had filed the case four years ago and it was still subjudice, the news of this compromise spread like wildfire. Later that day, Doniger issued a press statement “I was, of course, angry and disappointed to see this happen, and I am deeply troubled by what it foretells for free speech in India in the present, and steadily worsening, political climate. And as a publisher’s daughter, I particularly wince at the knowledge that the existing books (unless they are bought out quickly by people intrigued by all the brouhaha) will be pulped. But I do not blame Penguin Books, India. Other publishers have just quietly withdrawn other books without making the effort that Penguin made to save this book. Penguin, India, took this book on knowing that it would stir anger in the Hindutva ranks, and they defended it in the courts for four years, both as a civil and as a criminal suit. They were finally defeated by the true villain of this piece — the Indian law that makes it a criminal rather than civil offense to publish a book that offends any Hindu, a law that jeopardises the physical safety of any publisher, no matter how ludicrous the accusation brought against a book.”

Penguin Books India released a statement on 14 February stating “a publishing company has the same obligation as any other organisation to respect the laws of the land in which it operates, however intolerant and restrictive those laws may be. We also have a moral responsibility to protect our employees against threats and harassment where we can…. The settlement reached this week brings to a close a four year legal process in which Penguin has defended the publication of the Indian edition of The Hindus by Wendy Doniger. We have published, in succession, hardcover, paperback and e-book editions of the title. International editions of the book remain available physically and digitally to Indian readers who still wish to purchase it.”

What followed the announcement perhaps was only a natural outcome given the speed at which social media helps communicate information. There was public outrage at this development— newspapers, print, digital, and, of course, social media forums. A number of commentators, journalists, and even Penguin authors wrote passionately against Penguin Book India’s decision to destroy the book. Arundhati Roy in an open letter spoke of her distress and said “You owe us, your writers an explanation at the very least”. Nilanjana Roy, author and member of PEN Delhi wrote on censorship and how to remain free; Jakob de Roover in an outstanding essay “Untangling the Knot” discussed the complexities of governance, judiciary and free speech; journalist Salil Tripathi commented perceptively on the issue on many platforms ; Stephen Alter wrote, “Both as a writer and as a reader, I am deeply offended that anyone should dictate what I may read or write”; Penguin author and essayist, Amit Chaudhuri reiterated that “It’s important that the law protect all texts”; and Antara Dev Sen, Editor, The Little Magazine, wrote that the Indian Penal Code “Section 295A targets ‘deliberate and malicious acts (which include speech, writings or signs) intended to outrage religious feelings of any class by insulting its religion or religious beliefs’. In an age of identity politics and hurt sentiments, this has been used frequently by politically motivated people to stifle free speech. But back in 1957, the Supreme Court had ruled that only when there is a ‘deliberate and malicious intention of outraging religious feelings’ is it an offence under this law. Higher courts in India have consistently ruled in favour of freedom of speech and have protected books and people hauled to court under this law.”

In fact, two Penguin authors, Siddharth Varadarajan and Jyotirmaya Sharma, asked for their contracts to be terminated. Another Penguin author, Arshia Sattar (who has translated Valmiki’s Ramayana and the Kathasaritsagara from Sanskrit to English) expressed her dismay at the “complete capitulation” of the firm and how her “pride and that faith has been shaken…of being with a publishing house that protected its people and the books they wrote”.

A counter legal initiative perhaps was expected. According to the website, Legally India, advocate Lawrence Liang, part of the Bangalore-based Alternative Law Forum, has issued a 30-paragraph legal notice to Penguin India, claiming that the publisher has violated freedom of speech laws and readers’ rights by agreeing to destroy all copies of Wendy Doniger’s book ‘The Hindus’. The notice sent on behalf of Liang’s clients, Shuddhabrata Sengupta and Aarthi Sethi, argues that because Penguin has agreed to withdraw the book from India and destroy all copies, after a legal dispute with a religious group, it has “effectively acknowledged that it is no longer interested in exercising” its ownership in the work and should surrender its copyright to the Indian public. Sengupta is a Delhi-based artist and writer, while Sethi is an anthropologist with a “deep interest in Hindu philosophy”, according to the legal notice. Both are “avid bibliophiles” and were apparently “delighted” when Penguin published Doniger’s book, “and as people who have closely followed the scholarly contributions of the said author they regard this book to be a significant contribution to the study of Hinduism. They consider Ms Doniger’s translations of Indian classical texts and her work on various facets of Hinduism from morality in the Mahabharata to the erotic history of Hinduism as an inspiration for their own intellectual pursuits.”

At the recent Globalocal event (German Book Office, New Delhi’s annual B2B conference on publishing), a regional language publisher wondered if it was possible for any other publisher to option this book and publish it, after all it has not been legally banned in this territory. Echoing this sentiment, Shamnad Basheer, IPR lawyer, writing in Spicy IP, reflected upon the pros and cons of compulsory licensing, and whether it was possible if a publisher decides to stop publication, one could apply for a compulsory license.

Globally Penguin has been in the news related to their peripheral businesses and their merger with Random House. In 2012, Pearson PLC (of which Penguin Books India is a part of) acquired the self-publishing firm, Author Solutions, for $116 million. But in 2013, this deal soured as a number of disgruntled authors filed lawsuits against Author Solutions for its poor service. In the landmark case pertaining to ebooks and agency pricing, in April 2012, the US Department of Justice sued Apple and five publishers, including Penguin, for conspiring to raise prices and restrain competition. This was done after Amazon filed a complaint with the Federal Trade Commission. In 2013, Penguin was obliged to pay $75 million. George Packer observes in the New Yorker, “an enormous sum in a business that has always struggled to maintain respectable profit margins”. On 1 July 2013, the global merger between Penguin Books and Random House was announced. It was a strategic alliance, forged as a response to the growing presence of Amazon in the publishing industry. The formation of Penguin Random House (PRH) has created a group that has 25 per cent of the market share. A merger comes at a cost of resources that have to be taken into account for the new firm to begin work on a strong footing.

In Oct 2013, Penguin Random House announced the completion of its purchase of Ananda Publishers Private Limited’s minority stake in Penguin Books India. It plans to invest Rs 55 crore or $8.6 million for this stake buy. As banker-turned-author Ravi Subramanian, with whom in June 2013 Penguin Books India signed a two-book deal worth an estimated Rs 1.25 crore (approx $210,700) wrote on his blog with respect to Doniger’s case, “publishing is a business”. For any firm, particularly in publishing, this is a lot of money being moved around its balance sheets. Naturally the ripple effect of these financial adjustments will be felt even in the local markets—it is like conducting business in a global village where in the context of a globally contacted world, the minimum consumption that people desire is also influenced by what is going on elsewhere.

Similarly, with the Doniger case, Penguin Books India has probably taken an informed business decision, based upon a global strategy when it signed this deal on 11 February, in order to preserve a healthy English-language publishing market in India.

Chiki Sarkar, Publisher, Penguin Books India, in a guest blog post in 2012 during the Banned Books week, had this to say: “Injunctions make things costly, time consuming, and take our energies away from the work we are really meant to do. And so we try and avoid them as much as possible. Apart from the fact that we don’t fight hard enough for them, I wonder whether it means we impose a kind of self-censorship on ourselves.”

Ironically this latest controversy broke exactly twenty-five years after the fatwa was issued against Salman Rushdie for his ‘Satanic Verses’ published by Penguin. At the time, his publishers stood by him and did not pulp the book. The fact is publishing is a business that is built upon the creative energies and emotions of people. India is also a functioning democracy. Freedom of speech is the right of every citizen. With the General Elections less than a hundred days away, the need for openness, frank conversations without any inhibitions, and certainly not a capitulation to any ideological position is imperative.

Scholar-journalist and historian Mukul Kesavan points out that that selling books is not like selling any other commodity. Publishers have moral responsibility and a publisher voluntarily agreeing to withdraw a book has previously been challenged with the case of James Laine’s book on Shivaji in 2007. Oxford University Press voluntarily agreed to withdraw the book. An FIR was issued against the publisher and printer of the book in Pune (one charge, under Section 153 A, was ‘inciting class hatred’) and the printer was actually arrested. When the case (‘Manzar Sayeed Khan vs State Of Maharashtra, 2007’) came up before the Supreme Court, however, the government of Maharashtra’s case against the author and the publisher of the book was found to be wanting. So, there is a precedent by the Supreme Court to rule in favour of free speech.

Nevertheless, the Wendy Doniger book controversy raises a bunch of issues pertaining to the publishing industry. Questions about legislation and the freedom of speech, what are the ethics involved in publishing, do readers and authors have a right that they can exercise, what does it mean for licensing, do possibilities exist in a mixed environment of digital and print publishing such as do readers have a choice?

Finally does this self-censorship by a publishing firm mean an inadvertent promotion for self-publishing, encouraging authors to be responsible for their books completely? Interestingly in a space of less than six weeks I have heard John Makinson, CEO, Penguin Random House and Jon Fine, Director, Author & Publishing Relations, Amazon talk about their publishing businesses and both have stressed upon the importance of discoverability of an author. This controversy could not have come at a better time for Doniger and even Penguin. They have achieved the Streisand effect whereby in an attempt to censor a piece of information, it has had the unintended consequence of publicising the information more widely. It has achieved what no PR could have—a boost in sales.

21 Feb 2014

Amazon for Authors, KDP in Delhi, 16 Feb 2014

07 02 , 2014 3 Comments

I am assisting Amazon to put together a 2-hour event in Delhi. It is to introduce and discuss their self-publishing programme– Kindle Direct Publishing or KDP. Jon P. Fine, Director of Author & Publishing Relations, Amazon.com will be present. Anyone who is interested in selfpublishing their book online is welcome to attend. It could be a book or a manual ranging from fiction, non-fiction, self-help, first aid manuals, medicine, science, gardening, cooking, collection of recipes, gardening, automobiles, finance, memoir, children’s literature, textbooks, science articles, on nature, poetry, translations, drama, interviews, essays, travel, religion, hospitality, etc. Any form of text that is to be made available as an ebook using Amazon’s Kindle programme.

This event is free, but registration before 13 Feb 2014 is a must. Please email me to confirm participation: [email protected] . Details of the event are given below.

Jon P. Fine

Director of Author & Publishing Relations, Amazon.com

cordially invites you for a session on

Amazon for Authors:

Navigating the Road to Self-Publishing Success

Hear how Indian authors have used Kindle Direct Publishing (KDP) to build and reach audiences across a variety of genres

Guest Speakers:

Ajay Jain, KDP author and founder of Kunzum Travel café
Rasana Atreya, KDP author of Tell A Thousand Lies
Sri Vishwanath, KDP author of books like Give Up Your Excess Baggage and The Secret of Getting Things Done

Event details:

Date: Sunday, February 16, 2014
Time: High Tea, 4:00 PM – 6:00 PM,
Venue: Diwan-i-Khas, Taj Mansingh

RSVP

Jaya Bhattacharji Rose

International Publishing Consultant

[email protected]

“Mirrored Mind” Vikram Chandra

27 11 , 2013 No Comments

Sometimes the sheer vastness of what I want to put into fiction terrifies me. I survive by not thinking about the whole. I write my 400 words this day, and then another 400 words the next. I find my way by feeling, by intuition, by the sounds of the words, by the characters’ passions, by trekking on to the next day, the next horizon, and then the next. I pay attention to the track of narratives I leave behind, and I look for openings ahead. I make shapes and I find shapes. I retrace my steps, go over draft after draft, trying to find something, I am not sure what until I begin to see it. I am trying to make an object, a model, a receptacle. What I am making will not be complete until I let go of it. (p.197)

‘It must be lonely being a writer,’ people have said to me. But I like being alone, at least for a goodly sized portion of every day. And working by myself on other things — programming for instance — is never painful. There is something else altogether that is peculiar to the process of fiction writing, a grinding discomfort that emerges from the act itself: it feels, to me, like a split in the self, a fracture that leaves raw edges exposed. ( p. 213)

It is always a pleasure to read/hear writers talk about their craft. Programmer and successful author like Vikram Chandra spends a couple of chapters — “Learning to Write” and ” The Language of Literature” — in his latest book, Mirrored Mind: My Life in Letters and Code. dwelling upon he found his way into writing fiction. He mulls over the similarities and complexities of language, a skill that is inherent to both professions and how one informs the other, while being so different as well. Two essays worth reading especially by new authors curious about the craft of writing.

Vikram Chandra Mirrored Mind: My Life in Letters and Code Hamish Hamilton, Penguin Books India, New Delhi, 2013. Hb. pp. 260 Rs. 499

Translations, children’s literature, Jumpstart 2013

21 08 , 2013 2 Comments

During my childhood I was fortunate to have read many stories published in the former Soviet Union. Some of my favourites were and continue to be the folk tale Vasilisa the Beautiful collected by Alexander Afanasyev (1930s); Alexander Pushkin’s verse fairy tale The Tale of Tsar Saltan, of His Son the Renowned and Mighty Bogatyr Prince Gvidon Saltanovich, and of the Beautiful Princess-Swan (1831) and Nikolay Nosov’s The Adventures of Dunno and his Friends (1954). These were written in Russian and the English translations were made available by People’s Publishing House (PPH). The translations were a delight to read, all the books were richly illustrated, the printing was done on very good quality paper, usually the books were hardbacks and the price points were incredibly low. These books establish for me a high benchmark in terms of what can be achieved in children’s literature. Years later I still possess my copies of these books and now my daughter is beginning to enjoy flipping through the books. (The other day she very grandly announced to me that these are my books. Not yours!)

The translations were usually done by a wide variety of people around the globe. Inevitably the language used is perfect in the destination language without carrying over any awkward phrases or sentence structures from the source language. ( “Awkward” only if it is impossible to translate a phrase or a sentence accurately in to destination language.) But by focusing on the perfect use of English without compromising on its quality did not take away anything from the original story. There is no doubt that the stories originated in the former Soviet Union as all the details remain the same. Even the illustrations are not adapted, reduced or modified for publication in the destination language. They were reproduced as is. Even if they were unfamiliar and at times challenging for children since they were so far removed from their own culture, it really did not matter. The illustrations accompanying the story were sumptuous and complemented the story well. Even their placement on the page was always done correctly. The text matched the illustration laid on the page. So a young reader would not get unduly perturbed.

At the annual JumpStart event ( 29-30 Aug 2013) translating children’s literature or “Speaking in Tongues” is going to be the theme. The speakers are a wide variety of publishing professionals from India and abroad. They consist of publishers, designers, translators, educators, authors and illustrators. They will be sharing their experiences and discussing the significance of words, illustrations, languages and cultures and how they help shape/influence young minds. Also addressing issues such as “building a healthy and sustainable ‘bibliodiversity’ for the next generation? Or are we creating a whole generation of linguistic exiles, neither ‘at home’ in their mother tongue nor in English?” These are sessions I would like to attend. Hear what are the challenges of producing children’s literature across cultures, the successful experiments/collaborations that have happened recently etc. For more details http://www.jumpstartfest.com/home

Jaya Bhattacharji Rose is an International Publishing Consultant and columnist.

Twitter: @JBhattacharji

20 Aug 2013

Jumpstart, “Speaking in Tongues”, 29-30 Aug 2013, New Delhi

18 08 , 2013 No Comments

Jumpstart is an annual platform provided in India by the German Book Office (GBO) that is targeted specifically at professionals within the children’s book industry, bringing together authors, publishers, illustrators, designers, booksellers and retailers, teachers and librarians. It began in 2009 with a small workshop for professionals. But over the years it has blossomed into a two-day event that is clearly demarcated by open sessions that include panel discussions and workshops/master classes. Each event revolves around a theme that is encapsulated well in three words — “Join the Dots” (2010); “Out of the Box” ( 2011); “Off the Page” (2012) and this year it is “Speaking in Tongues”. The event is scheduled to be held on 29-30 August 2013, the India International Centre, New Delhi. Since last year the Book Souk, matchmaking between publishers and authors, has become a key aspect of the festival too. Key publishers such as Scholastic India, National Book Trust, HarperCollins, Hachette, Young Zubaan, Tulika, Tara, Karadi Tales, Pratham, Eklavya and others have participated in past Jumpstart festivals with direct, positive outcomes. For instance Pratham Books has recently acquired the publishing rights to five books by the French artist Herve Tullet who participated in 2012.

According to Prashasti Rastogi, Director, German Book Office, Delhi “This year we will focus on language. The festival is organised by the German Book Office New and Frankfurt Academy with support from the Federal Foreign Office, Germany. Our partners are Pratham Books as are our Knowledge Partners along with India International Centre and CMYK Book Store. Pratham Books is partnering for a session with language teachers and librarians.”

The focus on publishing children’s literature in different languages, the challenges and the thrill of doing so are what are to be discussed at the end of August. One of the panel discussions during the open session will be “Translation is tricky. Dialogue is difficult.” Some of the questions being raised are “How can we know that a book that works in one language will work in another? Which stories travel? Which ones ‘stick’? Why are there so few children’s books translated from one Indian language to another? Are illustrations just as culture-bound as words? ” The other Open Sessions that sound fascinating are “Art as language, designer as author” where award-winning illustrators Julia Kaergel, Emily Gravett will be co-panelists with publisher Arundhati Deosthali and Dorling Kindersley Design Director Stuart Jackman; “What is your bhasha? What is your language?” A workshop for teachers and librarians where panel of speakers who have experiences to share about the teaching and learning of different languages and its impact on learning as a whole. Authors will share experiences on why they choose to write in a particular language and their own experiments with it. To the right is a photograph that I took last year from the open session when Herve Tullet was on stage.

Such an event is important given that of 1.1 billion people in India, only 2 per cent are able to read and write English. The number of young people below the age of thirty is 550 million who are not only literate in English, but prefer to communicate in the language . The per capita number of book titles published in India is around 8 per 1,00,000 population. This number is much lower in comparison to those of the countries like the United Kingdom, the United States of America, France, and Germany. According to Rubin D’Cruz, Asst Editor, Malayalam, NBT, in terms of languages, the per capita number of titles published per 1,00,000 persons is 6.3 in Bengali, 6.2 in Gujarati, 5 in Hindi, 4.8 in Kannada, 4.2 in Telugu, 3.9 in Urdu, and 7.7 in Assamese (the highest). The publishing industry in Tamil and Malayalam are extremely active and although the Assamese speaking population is relatively low, the publishing industry in Assamese is a lot more active than it is in Marathi, Bengali, Telugu, Gujarati or Kannada. Some of the statistics from 2012 are:

• Hindi (422 million)
• Bangla (83 million)
• Telugu (74 million)
• Marathi (74 million)
• Tamil (60 million)
• Urdu (51 million)
• Gujarati (46 million)
• Kannada (38 million)
• Malayalam (33 million)
• Oriya (33 million)
• Punjabi (29 million)
• Assamiya (13 million)

From the National Youth Readership Survey, National Book Trust, 2010:
1. Of 1.1 billion people in India, only 2 per cent are able to read and write English.
2. 42% of India’s book-buyers are habitual readers; per capita consumption is Rs 80
3. Literate youth=333 m (2009) = 27.4% of total Indian pop or 73% of total youth pop. Signif: Rural (62%; 206.6m) and Urban (126.1m)
4. Pop of literate youth (2001-9) has grown 2.49% higher than the overall pop growth (2.08%)
5. Growth more rapid in Urban (3.15% p.a) than Rural (2.11% p.a.) areas.
6. Hindi is the principal medium of instruction, however as the youth go for higher education the proportion of Hindi as the medium of instruction declines.
7. Approx 25% literate youth read books for pleasure, relaxation and knowledge enhancement; more females read (27%) for leisure than males.
8. Schools are imp for readership development. 59% developed a reading habit in schools. Peer influence is also an important factor.

Actually publishing in India is exciting. As long as you understand the peculiarities of India like the multi-lingual character of the territory, the reverence Indian readers have for the written word. There exists a thriving middle class; increasing amounts of disposable income coupled with a disposition to read for pleasure rather than to clear an examination (a noticeable shift in recent years). Earlier the inclination was to buy books for children, but slowly between the ages of 8+ till graduation from university the casual reader disappeared, so there were no books available for this segment too. Today there is still a considerable vacuum in this age-group, but the market is slowly being transformed as is evident by the appearance of at least three new imprints for young adults in the past year – Inked (Penguin India), Red Turtle (Rupa Publications) and Scholastic Nova (Scholastic India).

As the first Prime Minister of India, Jawaharlal Nehru, also patron of Sahitya Akademi, said in a speech he delivered extempore in 1962. “…to think that a language is crushed or suppressed by another language, is not quite correct. It is enriched by another language. So also our languages will be enriched the more they get into touch with each other … .” (p.319-320 Best of Indian Literature 1957-2007, Vol 1 Book 1, Sahitya Akademi. Eds, Nirmal Kanti Bhattacharjee and A. J. Thomas.)

If the previous editions of Jumpstart are anything to go by, Jumpstart 2013 sounds very promising. I am definitely going to attend this year too!

Jumpstart: http://www.youtube.com/watch?v=FpK_38mScEg
Website and registeration: http://www.jumpstartfest.com/home

18 Aug 2013

Jaya Bhattacharji Rose is an international publishing consultant. She has a monthly column on the business of publishing called “PubSpeak” in BusinessWorld online.