Jaya Posts

Diwali 2017!

In June 2017 while inaugurating the National Reading Mission programme the prime minister of India said that instead of presenting bouquets people should gift books. A great idea! During Diwali, festival of lights associated with the arrival of Goddess Lakshmi, goddess of wealth and prosperity, folks gift presents to each other. Why not books?

Here are my recommendations of some beautiful books. It is an eclectic list of books meant for readers of all ages. Diwali is an excuse to indulge oneself. Why not buy delicious books as gifts?!

Dayanita Singh: Museum Bhavan   An extraordinary publishing achievement is to package the mind-blowing exhibition curated by photographer Dayanita Singh into this nifty, limited edition, box. Every piece is unique. A timeless treasure!

The Illustrated Mahabharata This has to be one of the most scrumptious books ever available. It is a retelling of the Hindu epic with beautiful illustrations and layouts.

The Chocolate Book

Scholastic Book of Hindu Gods and Goddesses

Hungry to Read

Diwali Stories

Bloomsbury Academic’s Object Lessons list is fantastic. For instance, BookshelfVeil, Dust, Cigarette Lighter, Silence etc.

 

 

 

 

 

 

 

 

Vikas Khanna’s richly produced collection of recipes My First Kitchen 

Rehearsing Freedom : The Story Of A Theatre In Palestine 

Words from the Hills  A beautifully illustrated diary combining the talents of Ruskin Bond’s remarkable words with the stunning watercolours of Gunjan Ahlawat. A must have!

Of Bitches

11 October 2017 is International Girl Child’s Day, declared by the United Nations. The idea is to raise awareness of issues facing girls internationally surrounding education, nutrition, child marriage, legal and medical rights. The celebration of the day also “reflects the successful emergence of girls and young women as a distinct cohort in development policy, programming, campaigning and research.”

But what happens when the young woman gains consciousness in a world where many of the structures are still very patriarchal; they inform and dictate many relationships and policies. Feminism, particularly women’s movements, of the 1960s onwards have influenced young girls world over. Women learned how to express themselves in a manner that enabled them to be heard. Slowly and steadily the impact was discernible in different spheres. In publishing too for the first time women’s presses were being set up. Virago and  Kali for Women were established. The magazine Ms was launched by Gloria Steinem. Women in Publishing was established at this time by Liz Calder, one of the co-founders of Bloomsbury. In India for the first time Status of Women Report ( 1975) was released. There was definitely a shift in perceptions and constructive action was being taken. Soon publishers worldwide recognised the growing importance of giving a space in their lists to women’s books — either by women or for women.  In living memory there has been a dramatic shift with now there being more and more women authors being published.

In this context there are three collections of essays that I read recently — Bad Feminist ( Roxane Gay), Bitch Doctrine: Essays for Dissenting Adults ( Laurie Penny) and The Bitch is Back ( ed. Cathi Hanauer). These three books can be yoked together not only for their feminism but also that they mark the manner in which the feminists conduct themselves, the choices they make and how they evolve as individuals. Some of the older feminists as those sharing their experiences in their essays included in The Bitch is Back comment upon living their feminism by negotiating their spaces regularly and thereafter making peace with the decisions made. The common thread running through all these essays is how challenging at times it can be to find the same sense of equality and entitlement that men of diverse backgrounds seem to have in all societies. Women have to negotiate their spaces and stand by their choices, at times it is not easy, but feminism has granted this at least — the space to negotiate and as some of the older women discover it is also about making peace with having your own identity. There are two particularly fine essays that encapsulate and address many of these issues in The Bitch is Back — “Trading Places: We both wanted to stay home. He won. But so did I.” by Julianna Baggott and “Beyond the Myth of Co-Parenting: What we lost — and gained — by abandoning equality” by Hope Edelman.

These books are meant for everyone and not necessarily for feminists. Read them. Discuss them. Share them and not just with the girls in your circle as they come of age. It is a way of seeing. Hopefully reading about alternative gendered perspectives will enable a healthy debate in society and contribute to the transformation of traditional patriarchal structures of thinking.

11 October 2017 

 

Social media and content

The most successful organizations see the entire map of functional links to understand the context within which each decision is made. They don’t look elsewhere for answers, but find their own. This is a fundamental principle of strategy. Strategic success doesn’t just benefit from being different from others. It requires it. If you aren’t different in business, you’ll die. 

The Content Trap by Bharat Anand

 

*****

For a while now it has been said that content is the oil of twenty-first century. Many are under the ( false) assumption that being visible on various social media platforms will make their businesses/initiatives flourish.  Well it is not true. Many assume ( again false) that strategising and using digital tools is easily achieved whereas it is equally if not tougher than working in the real world. The Internet gives the false impression that because it is digital, work is invisibilised and there is little tangible result. The truth is the parallel world which exists in cyberspace is a complicated and intricate web of connections. Even after making allowances for the existence of bots and other automated tools on the web the fact is a legitimate user is easily profiled and they are rapidly perceived as influencers.

Recently published books by Bharat Anand’s The Content Trap , Venkat Venkatraman’s The Digital Matrix , Lindsay Herbert’s Digital Transformation and a slightly older but seminal theory, “Online Gravity“, proposed by Paul X. McCarthy ( 2015) in his book of the same name are powerful for the way in which they understand and lay bare the “rules” governing online digital strategies.

First and foremost fact that comes through in analysis of the digital space is that it is constantly evolving. Having said that the digital medium can be a powerful tool to use, to amplify one’s work/business, if done methodically and strategically. Blasting information out into cyberspace is ineffective. The idea is to remain original and fresh in one’s approach at making information available and by extension the business one is engaged in while retaining a distinct identity and being aware of the diffrentiation factor between you and your competititors. It is imperative to have a network of connections that inevitably help in disseminating information further. At the same time be clear that you know your business thoroughly, the economics that govern it and who is your target audience/customer. It is only then that the digital space will benefit you. All the while remembering that it is still a hybrid market which means there are fixed costs that need to be taken into account; so it would be wise to know your customer. Otherwise wading into cyberspace, offloading content about your work, assuming it will transform one’s business will be nothing short of a trap.

Despite the existence of these conveniences, digital tools remain just that — tools! Unless you curate your content regularly; adopt new strategies, adapt them for your requirement and help transform your business; always remember that the real and digital worlds co-exist parallelly but also to a large degree mirror each other. The human brain discerns plenty even though we may not like to give it its due credit. So despite all its sophistication the digital world is an ecosystem where users  exhibit a herd mentality by trusting influencers and amplifying the content by disseminating the information through their networks. The digital matrix mantra is : Product + service +platform + solution. The seven laws of online gravity reiterate this while stressing the significance of it being “naturally global”, applicable to “intangible goods” whilst embracing the “big winners” and analysing “data”.

The assumption that digital is disruptive happens while discussing examples such as collapse of Blockbuster by Netflix and its recommendation algorithms, the launch of Amazon’s Kindle and ebook pricing in USA, the success of musical streaming subscription service – Spotify and turnaround of the fortunes of print-media firm Schibsted,Oslo. The truth is the two parallel universes of reality and digital are not mutually exclusive instead are in a symbiotic relationship. Hence it is crucial to collaborate / develop partnerships / expand and strengthen networks digitally and in real life too as this helps in overcoming the proficiency gap that may occur in businesses which are trying to scale up or innovate.

These bunch of books are truly stupendous publications of 2017 and need to be read over and over again, shared and ideas discussed for begetting more innovations.

11 October 2017 

 

Of books tackling medical science

Of late there have been a deluge of books making exploring medical science accessible to the lay reader too. This recognition of making technical knowledge available to the public in manageable morsels is a remarkable feat.

Maylis de Kerangal’s  Mend the Living is a novel about a young man who goes into an irreversible coma after a car accident. His organs, including the heart, are to be harvested. Mend the Living is primarily about the heart being transplanted. It is a haunting book for sharing different perspectives of all those affected by the death of Simon Limbeau. It is not only his immediate family — his parents, younger sister and girlfriend, but also the medical personnel responsible for Simon and the patients who would be receiving his organs. It is an extraordinarily mesmerising story, almost poetic in its narration, which has been translated fluidly from French into English by Jessica Moore. Here is a fabulous interview of the author by the translator published in Bomb magazine who insists “I have a strong conviction: I consider the translator as a writer, an author. I always have the feeling of being a translator myself, translating French into another language, which is the French of my books. All this nomadism of texts, the movement from one language to another, I find it so stimulating and rich. I don’t want to say at all that books’ themes, subjects, and stories don’t interest me, but for me what comes first is how a book provokes an experience of the world via language. So all these foreign languages remind me of the fact that I feel like a translator myself, and that translators, in a way, are the authors of these books.” Mend the Living, a work of fiction, won the Wellcome Book Prize 2017 — a surprising choice given that most often it is awarded to non-fiction.

Poorna Bell’s memoir Chase the Rainbow  is a tribute to her husband who committed suicide. He was a journalist who was able to mask effectively his acute depression and heroin addiction from everyone including his bride! It was only some years after her wedding did Poorna discover the truth by which time they had not only lost their home but were deep in debt. Mental health issues plague many but it is rarely discussed openly for the social stigma attached to it. Slowly there is a perceptible shift in this discourse too as more and more people are sharing their experiences of grappling with mental health issues or with their loved ones. This is critical since the caregivers too need support. It always helps to share information and challenging moments with caregivers in a similar situation without being judged — something those on the outside inevitably do.

Another fashionable trend in narrative non-fiction is to write histories of a significant medical occurrence. In this case Speaking Tiger Books has published the doctors-cum-writers team Kalpish Ratna’s competently told The Secret Life of Zika Virus . 


Bloomsbury has published a former consumption patient and scientist Kathryn Loughreed’s packed-with-information account Catching Breath: The Making and Unmaking of Tuberculosis  

Many, many more have been published. Many are readable. Many are not. It is a fine balancing act between an overdose of specialist information and storytelling. The fact is ever since access to information using digital tools became so accessible there been a noticeable explosion of science-based texts in publishing worldwide and it is not a bad thing at all!

An article worth reading is by Dr Siddhartha Mukherjee in NYT “The Rules of the Doctor’s Heart“, published on 24 October 2017. It is about his experience as a senior resident at a hospital in Boston in the Cardiac Care Unit, a quasi I.C.U. where some of the most acutely ill patients were hospitalized. One of his patients was a fifty-two-year-old doctor and scientist who had been admitted to await a heart transplant. It is an incredible essay!

Maylis de Kerangal  Mend the Living ( Translated by Jessica Moore) Maclehose Press, 2017. Distributed by Hachette India 

Poorna Bell Chase the Rainbow Simon and Schuster India 

Kalpish Ratna The Secret Life of Zika Virus Speaking Tiger Books 

Kathryn Loughreed Catching Breath: The Making and Unmaking of Tuberculosis Bloomsbury 

6 Oct 2017 , updated on 30 Oct 2017 

The Magic School Bus on Netflix

The immensely popular Magic School Bus books have now been released as a new animation series on Netflix. Here is the trailer:

 

This edutainment series are a marvellous way to introduce children to concepts such as the water cycle, volcanoes, climate change, environment, solar system etc. The reasonably priced and heavily illustrated books published by Scholastic are available on Amazon. Some facts about the series:

More than 90 million books in print, in 9 languages! 
• The book series celebrated its 30th anniversary in 2016
The Magic School Bus is the longest-running children’s television science series, with the classic series on the air for 18 consecutive years
• The series presents scientific facts in the form of stories

• Each book has a page at the end detailing in a humorous manner which parts of the book represented scientific fact and which were fanciful storytelling

The series were released on Netflix on 26 September 2017!

5 Oct 2017 

 

Amazon Kindle Direct Publishing Author Academy

Amazon Kindle Direct Publishing Author Academy – Discover your journey into the world of self-publishing with Amazon KDP! – This Academy is geared towards budding writers to help them understand and learn from the experiences of established authors who have taken the route of self-publishing.

It has organised very successful events in Delhi and Kolkatta in the past to showcase the KDP programme. Now in 2017 two events will be organised in Delhi ( 10 Oct 2017) and Mumbai ( early Nov, tbc).

For details visit the link

The events are free. Registration is mandatory. Please email to confirm participation & city: [email protected] .

 

Jaya Bhattacharji Rose
International publishing consultant

Amazon for Authors, KDP in Delhi, 30 November 2017

Amazon Kindle Direct Publishing Author Academy is hosting an event over lunch at Hotel Le Meredien, New Delhi . It is to introduce and discuss their self-publishing programme– Kindle Direct Publishing or KDP.  The panel will include Sanjeev Jha, Director for Kindle Content, India, Amazon. I will moderate the conversation.

Anyone who is interested in selfpublishing their book online is welcome to attend. It could be a book or a manual ranging from fiction, non-fiction, self-help, parenting, career advice, spirituality, horoscopes, philosophy, first aid manuals, medicine, science, gardening, cooking, collection of recipes, automobiles, sports, finance, memoir, biographies, histories, children’s literature, textbooks, science articles, on Nature, poetry, translations, drama, interviews, essays, travel, religion, hospitality, narrative non-fiction, reportage, short stories, education, teaching, yoga etc. Any form of text that is to be made available as an ebook using Amazon’s Kindle programme.

In December 2016 Amazon announced that Kindle books would be available in five regional languages in India — Hindi, Tamil, Marathi, Gujarati and Malayalam. This is a game changing move as it enables writers in other languages apart from English to have access to a worldwide platform such as the Kindle. Best-selling author Ashwin Sanghi called it an “outstanding initiative by Amazon India. It’s about time that vernacular writing moved out from the confines of paperback. It will also enable out-of-print books to be made available now.” Another best-selling author, Amish Tripathi, said this will address the inadequate distribution and marketing of Indian language books, for the much larger market is the one in Indian languages. “I am personally committed to this and am very happy that of the 3.5 million copies that have been sold of my books, a good 500,000 of them are in Indian languages.” Others remarked upon the best global practices it would bring to local publishing.

Sanjeev Jha
Director for Kindle Content, India, Amazon

cordially invites you for a session on

Amazon for Authors:

Navigating the Road to Self-Publishing Success

Hear how Indian authors have used Kindle Direct Publishing (KDP) to build and reach audiences across a variety of genres

Date: Thursday, 30 November 2017

Time: 12 -1pm (followed by lunch)

Venue: Hotel Le Meredien, Delhi

This event is free. Registration is mandatory. Please email to confirm participation: [email protected] .

 

Jaya Bhattacharji Rose
International publishing consultant

 

“How to Disappear” and “Project Semicolon”

Mental health issues at the best of times are rarely discussed. It continues to be a socially taboo subject despite it affecting millions of people across the world and of all ages. Despite it being an information rich world now where there are myriad ways of being able to communicate with people 24×7, loneliness and severe mental stress is on the rise. Recently I read a young adult novel How to Disappear and Project Semicolon: Your Story Isn’t Over published by Project Semicolon that consists of  testimonies by people affected by or have witnessed those suffering with mental health issues.

How to Disappear is about a shy and reserved young girl, Vecky Decker, who rarely meets or interacts with anyone, even with her classmates. The only person she is fond of is an old schoolfriend, Jenna, who has now moved to another city. The novel is about her discovering a new life through her virtual life by creating an Instagram account which belies her reality. She accrues more than 2 million followers. Yet ironically she continues to be a fairly lonely girl in real life. Later of course the plot morphs into a predictable sugary conclusion with Jenna becoming a local heroine for her good deed. She uses her vast social media network to find her lost friend, Jenna, whom she suspects is on her way to a cliff to kill herself.

Project Semicolon is an equally disconcerting book for the varied number of testimonies it has gathered. It not only gives an insight into the minds of people crumbling internally though outwardly all may seem well but it also helps in imparting a message of hope. For many of these accounts are by people who have survived a particularly rough patch in their lives either tackling their own mental health issues or of their loved ones.

Both the books are worth considering for a library where these can be shared widely. Mental health issues are not to be taken lightly and must be discussed frankly.

Sharon Huss Roat How to Disappear Harper Teen, an imprint of Harper Collins Publishers, NYC, 2017. Hb. pp. 380 

Project Semicolon: Your Story Isn’t Over Harper, an imprint of HarperCollinsPublishers , NYC, 2017. Pb. pp. 

 

 

 

Luke Kennard “The Transition”

‘Maybe,’ she said. ‘Maybe there is something wrong. Something wrong with you which The Transition can’t fix. Your parents could take some responsibility there. They could have given you more of a sense of enterprise and self-reliance instead of coddling you into believing that the world owes you a living. They could have set you up with the basics in life, but then I suppose they were the sort of people to have five kids without thinking about it.’

Award winning British poet and critic Luke Kennard’s debut novel The Transition is about a young man, Karl, who after running up a tremendous credit card debt along with online fraud and tax infraction faces either imprisonment in a low security prison for fifteen months or has to join a programme called The Transition run by the government.

The Transition was founded, the notary public had explained to him, because there had been a steep increase in cases such as Karl’s. A generation who had benefited from unrivalled educational opportunities and decades of peacetime, who nonetheless seemed determined to self-destruct through petty crime, alcohol abuse and financial incompetence; a generation who didn’t vote; who had given up on making any kind of contribution to society and blamed anyone but themselves for it. 

Karl was considered to be an ideal candidate for admission to the programme since he had been “conditioned into total indifference”. He is required to move into his new home with his wife, Genevieve, as soon as possible.

The Transition is set in a dystopic world in the near future but it is unsettling for the scenario it etches is plausible. The seemingly middle class bonhomie presented in the pamphlets advertising the scheme is carried through with happy, smiley individuals and yet the mentors selected for every new couple moving in can resort to some particularly horrendous ways of disciplining their wards. The correction systems may have graduated from the poor workhouses of the nineteenth century to be transformed into genteel homes situated in middle class suburbs yet little else has changed in terms of measure of punishment meted out.

Karl tries to rebel against the system especially when it dawns upon him that he is probably part of an “exploitative social-engineering experiment”. He also wants to protect his wife who is mentally fragile and needs to be cared for, he is also good at recognising the signs of her spiralling downwards, except that his mentors who are so focused on the correction aspect fail to see Genevieve’s deterioration.

The Transition is a rare debut novel where the simple plot haunts one for days after having read it. As the Financial Times said it is “too real for comfort” yet entertaining.

Luke Kennard The Transition 4th Estate, an imprint of HarperCollinsPublishers, London, 2017. Pb. pp. 328. 

28 Sept 2017 

 

“The Lioness in Winter: Writing an Old Woman’s Life”

Ann Burack-Weiss’s The Lioness in Winter: Writing an Old Woman’s Life is a slim volume where she explores through women writer’s prose what it means to them getting old. For decades she herself has been a social work practitioner who focused from day one of her career on the caregiving of the elderly. It was unusual when she chose this vocation in the 1960s but four decades later it is not. ” I became a social worker with the aged because I was afraid for my life.” It gives her a perspective and an understanding in a particular phase of a woman’s life when she is inevitably relegated to grandparent duties whereas continuity theory states that as people age they do not change their patterns of thought or action but continue to approach life in the same way as they always have.

Ann Burack-Weiss has been fascinated with the memoir/ autobiography or the essentials of life-writing experience. It encompasses a range of forms such as the transcribed interview, dictation, journal, letter and auto-fiction. According to her since the 1960s feminist scholars have been explored the woman’s “agency” ( the ability to speak and act on her own behalf) or the lack thereof. “They note that, through the ages, most of the writing about women, in fiction and nonfiction, has been by men, and that the male lens inevitably leads to distortion.” But as she discovers that many of her quoted authors in the book — Colette, Fisher, Sarton, Florida Scott-Maxwell– had published compelling life writing well before the editors determined what was worthy of inclusion in their collections. “The only possible explanation for their exclusion is that the editors themselves had little interest in what the old women had to say.”

The writers included in this book are categorised according to arbitrary time divisions:

1862-1909 (Fin de Siecle) — Colette, Simone de Beauvoir, M.F.K. Fisher, Anai Nin, Florida Scott-Maxwell, Eudora Welty, Edith Wharton

1910-1929 (Progressive Era) — Diana Athill, Maya Angelou, Marguerite Duras, Marilyn French, Doris Grumbach, Carolyn G. Heilbrun, Madeline L’Engle, Gerda Lerner, Doris Lessing, Adrienne Rich, May Sarton

1930-1943 (Great Depression- World War II) — Isabel Allende, Mary Catherine Bateson, Joan Didion, Margaret Drabble, Annie Ernaux, Vivian Gornick, Toni Morrison, Joyce Carol Oates, Edna O’Brien, Mary Oliver, Marge Piercy, Anne Ropihe, Lynne Sharon Schwartz, Alix Kates Shulman

1944-1960 (Baby Boomers) — Diane Ackerman, Alison Bechdel, Terry Castle, Mary Gordon, Kay Redfield Jamison, Nancy Mairs, Nancy K. Miller, Alice Walker

It is interesting Ann Burack-Weiss chooses to quote Toni Morrison’s Nobel Prize for Literature ( 2002) acceptance speech where Morrison focuses on “word-work” and being an old woman. Toni Morrison’s last novel God Help the Child ( 2015) which began life as a memoir but transformed into a slim novel explores these very themes. It reflects upon the cycle of life from the perspective of an older writer. What truly struck me at the end of 2015 was that none of the “Best of 2015” lists included this novel even though it was “Toni Morrison”. Perhaps old age is too stark a reminder of one’s mortality.

It is a slim volume but gives one much to think about.

Ann Burack-Weiss The Lioness in Winter: Writing an Old Woman’s Life Columbia University Press, New York, 2015. Pb. pp.190 

27 Sept 2017 

 

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